SOURCE: Noction, Inc.

Noction, Inc.

November 19, 2013 10:15 ET

Liquid Web Deploys Noction IRP to Automate Network Optimization

SUNNYVALE, CA--(Marketwired - Nov 19, 2013) - Liquid Web, a managed hosting provider based in Michigan, deployed Noction Intelligent Routing Platform (IRP) to achieve consistent end-to-end network performance for business-critical applications hosted by the company's data centers.

With over 20,000 clients served in over 120 countries, Liquid Web is one of the leading companies in the professional web hosting market, delivering its service via three wholly owned data center facilities located in Lansing, Michigan. To achieve fast connectivity to all destinations on the Internet, Liquid Web's infrastructure is backed up by redundancy at every level, including their multi-homed network that uses exclusively Tier-1 bandwidth providers.

Network performance management is one of the challenges web hosting companies face. Despite increased demand for a consistent, reliable network to support business-critical applications, traffic performance across the Internet remains unpredictable, suffering from frequent congestion and network failures. The traditional Internet routing protocol, known as Border Gateway Protocol (BGP), lacks the intelligence to determine the best routes to minimize latency and packet loss. Moreover, there is no known method, using BGP or otherwise, to reliably set thresholds on how much traffic is sent through each connection.

Performance-based route optimization using the Intelligent Routing Platform is an entirely new approach to solving these middle-mile problems. The IRP solution allows Liquid Web to exploit the reliability inherent in multi-homing, while achieving predictable network performance. Noction IRP performs dynamic route optimization selecting the best path with the lowest network congestion and latency to provide customers with fast and reliable data delivery.

"With the IRP's implementation, network optimization became much easier and transparent. The Platform's reporting gives us deep visibility into the most critical issues in our infrastructure that we can instantly identify and address" -- stated Chris Strandt, the Liquid Web's Director of Infrastructure. "Since Noction is optimizing the traffic automatically, network troubleshooting became easier and our engineers have more time to focus on other tasks."

About Liquid Web:
Founded in 1997, Liquid Web is a privately held managed web hosting company, with three wholly owned, redundant data center facilities, located in Lansing, Michigan. Serving more than 20,000 clients in over 120 countries, Liquid Web is one of the leading companies in the professional web hosting market. For more information, please visit or call +1 (800) 580-4985.

About Noction:
Noction is a privately funded technology company, with offices in US, Europe and Asia. Since 2011, Noction provides BGP network performance automation, enabling enterprises to take full advantage of the maximum network performance for business-critical applications such as e-commerce, VoIP, and media streaming across IP networks. For more information, please visit or call +1 (650) 618-9823.

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