February 03, 2014 12:02 ET

LiquidM Releases Version 1.9 of Its Mobile Advertising Management Platform

LiquidM's MAMP Is Perfecting the Mobile Media Buying Experience With Advertising's Only White-Labeled, Software-as-a-Service Platform

SAN FRANCISCO, CA--(Marketwired - Feb 3, 2014) - LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today released version 1.9 of its platform. LiquidM is the only Software-as-a-Service (SaaS) to automate the optimization of direct publisher ad serving and combine it with RTB supply purchasing via a proprietary SDK and improved Decision Engine. LiquidM is perfecting the mobile media buying experience to become the ultimate solution for media agencies, ad networks and mobile carriers.

"The fact our MAMP has an Ad Server, a RTB Bidder and a Decision Engine under one roof is truly unique. Normally, Ad Servers don't come with a Decision Engine and rely on manual optimization. Our MAMP allows users to choose which targeting criteria they want to set manually, and which they want to allow the Decision Engine to optimize for them," said Roi Chobadi, co-founder and chief product officer, LiquidM. "Our platform is the first full-stack SaaS to save mobile advertisers the hassle of using several independent point solutions -- whether it's an Ad Server for direct publishers or DSP for RTB. Put simply, our MAMP removes the typical manual labor required across the ad management lifecycle. It's what our customers asked for. And it's what the market demanded."

Unlike point solutions such as a performance-only DSP, LiquidM's MAMP spans the entire spectrum from direct publishers (Ad Serving / SDK) to RTB supply -- and its advanced technology covers the entire mobile ad value chain in premium and performance environments.

MAMP New Features

New Custom Banners - Users of the platform can now upload banners of any size, in addition to getting reports on each banner size to keep track of their performance. This helps platform users monitor the RTB demand for different banner sizes and immediately correspond to that demand. The feature also works with direct publishers via LiquidM's proprietary SDK that offers full support of any ad type and size (e.g., banner, interstitials, interactive) as well as Mobile Rich Media Ad Interface Definitions (MRAID) 2.0 support.

Company Entity - Companies now have their own ecosystem within the platform. Taking advantage of the SaaS, companies using LiquidM's platform can easily manage users and accounts, for both advertisers and publishers, and set corresponding permissions to different kinds of users. This feature gives companies more control over their businesses.

Multi Currency Handling - Now users of the platform can choose the currency they want to be working with depending on their country and customers. This feature also includes automatic exchange rate calculation and a list of more than 100 currencies that users can choose from.

Quick Navigation - LiquidM users can now instantly access different items on the platform, including the different accounts of advertiser and publishers, in addition to campaigns, ads, and sites with a user-friendly instant auto-complete search field, and from wherever they are on the platform.

Budget Pacing - LiquidM enhanced their Decision Engine that is build on state of the art machine learning algorithms to now offer users the ability to select the budget pacing model of their preference and that best corresponds to the campaign goals.

jEd - jEd is the new significantly enhanced version of LiquidM's ad server. The new ad server is 4-6 times faster than the previous version, and is able to handle up to 200% the amount of traffic than the previous version.

About LiquidM
LiquidM is the only white-labeled Mobile Advertising Management Platform (MAMP), which allows media buyers to optimize their processes across the full range of premium to performance advertising. For customers who care about return, performance, brand safety, and quality, LiquidM provides a business model-agnostic core to manage and optimize their mobile advertising campaigns. LiquidM's modular cloud-based software allows customers to run their ad tech infrastructure on a standardized, open platform that is customizable to their individual needs. Headquartered in San Francisco with offices in New York, London, Berlin and Singapore, LiquidM helps customers configure their current and future mobile advertising business models. For more information, visit

Contact Information

  • Contact:
    Vanessa Camones and Zach Servideo
    theMIXagency for LiquidM
    Email Contact