SOURCE: Liquidus Marketing

Liquidus Marketing

March 09, 2010 09:00 ET

Liquidus Media Releases Custom Display Ad Feature for BannerLink™

New Feature Set Maximizes Branding and Merchandising Opportunities

CHICAGO, IL--(Marketwire - March 9, 2010) -  Liquidus, the only company that can create and deliver dynamic video advertisements to web, mobile and Video On Demand TV platforms, today announced product enhancements to its BannerLink™ Rich Media product that will increase branding opportunities for advertisers by enabling them to integrate a "custom display ad" into their BannerLink. The Liquidus BannerLink ads are unique in the industry for their ability to display searchable product inventory within a single banner ad. 

The custom display ad now provides advertisers with increased branding opportunities by delivering a traditional banner ad message alongside the "video/banner catalogs" offered in the BannerLink product. Once engaged by a user, the custom display ad will animate away and the product listings within the BannerLink will display.

"In order to meet the demand of our advertiser clients, we needed to provide them means to deliver their brand message as well the breadth of their product offering. Now BannerLink delivers a more brand-forward display ad unit that also has the ability to display hundreds of products," said Chris Carlton, Executive Creative Director/Co-Founder of Liquidus.

Other product features released include interactive Google mapping technology, multi-seller BannerLinks, advanced product sort options and new ad template styles.

BannerLink was initially designed to encourage user engagement by allowing users to interact with product inventory from within a banner ad. Since launching interaction rates on live banners have averaged 19.42 percent, over nine times more than the average Rich Media ad interaction rate average of 2.11 percent.

Liquidus is continually adding product features and tracking the effectiveness of BannerLink. To view the most recent features and metrics, visit the "Latest News" section of LiquidusBannerLink.com at www.liquidusbannerlink.com/News.aspx.

About Liquidus

Liquidus has revolutionized the way companies are advertising on web, mobile and Video On Demand TV. Through a proprietary platform, Liquidus works with clients to create large volumes of video advertisements using existing static collateral. The result is high production quality, affordable interactive video advertisements for multiple media outlets that capture consumers' attention.

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