SOURCE: The Buyer Group

The Buyer Group

October 26, 2009 10:34 ET

Lisa Buyer Deals Online PR + Twitter Pros at Las Vegas PubCon

Interactive PR and Social Media Expert Joins Over 200 Speakers, Including Zappos CEO Tony Hsieh, and Shares How to Maximize PR With Social Media

DEERFIELD BEACH, FL--(Marketwire - October 26, 2009) - Wondering what your Tweets are worth in online PR? With Twitter's new estimated value at $1 billion, there must be a very positive online PR Tweetfactor. Lisa Buyer, president and CEO of The Buyer Group, puts her PR cards on the table with Internet marketing experts in Las Vegas, November 10-13, at WebmasterWorld's PubCon Internet Marketing Conference, highlighting the impact of social media on public relations. Joining Buyer on the "Experts on PR & Twitter Panel" are Sean Jackson, CEO and creator of Ecordia, and Lee Odden, CEO of TopRank Online Marketing.

Opening the conference as keynote speaker is Zappos CEO Tony Hsieh, who has made his mark as an early CEO adapter of Twitter as a PR tool. Zappos has become famous for its fanatical devotion to customer service, and Hsieh has proven the power of Twitter as a relationship-building tool.

"Tony has put Zappos at the forefront of the Twitter revolution within the CEO world," Buyer said, "He's been the CEO darling of Twitter and provides a perfect launching pad for the conference, which will be something to Tweet home about for sure."

Incorporating social media tactics into everyday PR is The Buyer Group's specialty. At PubCon, Buyer will delve into "the Twitter factor" and describe its power in a corporate public relations strategy. Buyer uses her own case studies as well interview results from other Twitter professionals who dish out Tweets for PR and media purposes.

With over 15 years of business management and communications experience, Buyer understands the importance of engaging with customers in an online social sphere that encourages them to speak openly about brands.

"It is so incredibly important for companies to stay on top of the conversations surrounding their brands," Buyer said. "Social media is opening the door for more people to broadcast their opinions than ever before in history. This change only adds to the responsibility of companies to actively engage with consumers and drive discussions that are mutually beneficial to both the public and their brands."

For more information, join the conversation on Twitter by following @lisabuyer and @pubcon.

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