Binatone Telecom PLC

Binatone Telecom PLC

March 10, 2009 06:00 ET

Lisa Castor Appointed CEO Binatone North America

LONDON, UNITED KINGDOM--(Marketwire - March 10, 2009) -

Editors Note: There is a photo associated with this Press Release.

Binatone Electronics International Chairman Dino Lalvani has announced the appointment of Lisa Castor as President and CEO, Binatone International North America.

With over 16 years experience in senior management, Lisa was President of Thomson Consumer Network Solutions from 2000 to 2008. During this time she managed global offices in multiple locations, including Hong Kong, selling fixed line telecom products under the GE, Alcatel and RCA brands. Revenues through multiple channels including retailers, operators and service providers were over US $1 billion.

As a highly experienced international executive, Lisa's responsibilities included partnership development, sales, strategic positioning and full profit and loss control. She held board level positions representing each regional legal entity.

Lisa will be responsible for developing Binatone consumer electronics products throughout North America from its headquarters in Indianapolis. The Binatone brands comprise Binatone, iDECT and Voxtel.

Lisa's primary focus will be the Motorola brand now that Binatone is the Motorola North American distribution partner of cordless and corded telephones and the Global distribution partner of Digital Photo Frames and Baby and Video Monitors.

"Lisa will be a great asset to Binatone." Says Dino Lalvani, Binatone Chairman. "She has formidable experience working with retailers throughout North America and a real understanding of how to build major brands through all sales channels."

Lisa holds a Bachelor of Science degree in General Management from Ball State University and a Masters in Business Administration from Indiana Wesleyan University. She has completed specialized course work at universities including the University of Chicago Graduate School of Business and the University of Texas International School of Business.

About Binatone Electronics International Limited

Binatone was established in 1958 and is headquartered in Hong Kong. Binatone is a privately owned company engaged in the design, manufacturing and marketing of innovative consumer electronics products. The company markets products under the Binatone, iDECT and Voxtel brands in over 55 countries worldwide and is an OEM manufacturer for major telecommunications operators. Binatone is the global distributor for Motorola Digital Photo Frames, Baby and Video Monitors and the North American distributor for Motorola Cordless and Corded Telephones.

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