SOURCE: Listener Driven Radio

Listener Driven Radio

April 05, 2011 06:00 ET

Listener Driven Radio Adds Seven Major Market Stations

CLEVELAND, OH--(Marketwire - April 5, 2011) - Listener Driven Radio ( announced today seven new major market affiliates today including Classic Rocker KLOS - Los Angeles; Hot AC stations KSTP - Minneapolis (KS-95) and KIMN - Denver (Mix 100); Urban AC WDAS - Philadelphia; Alternative Rock WRFF - Philadelphia (Radio 104.5); Modern AC KCKC - Kansas City (Alice 102); and newly launched AC CKEA -Edmonton (Lite 95-7). These new additions bring Listener Driven Radio's affiliate count to more than 70 radio stations around the world.

Each of the new affiliates will use the LDR.1 platform to power new programming features on the air. As always, LDR is white-labeled so each station can brand the platform and use it on the air however they choose.

KLOS - Los Angeles is using LDR.1 to power lunchtime and workday features including Lunch on Demand, where listeners will "play what they want" every workday at noon. KS95 in Minneapolis is branding LDR.1 on the air as "You Pick It, We Play It," and invites listeners to pick the "rewind" song every hour during the workday. Incentivizing listeners to interact during the workday is also a goal of Edmonton's recently launched AC, Lite 95-7, which offers a new On Demand Workday powered by LDR. Philadelphia's legendary Urban AC WDAS 105.3 and Hot AC Mix 100 in Denver are also both using LDR.1 to drive at-work time spent listening.

In Philadelphia, LDR will power a nighttime feature on Radio 104.5 called Majority Rules. Listeners will vote for songs that play each hour on the station's night show.

"We've seen tremendous growth for our products this year and it's a tribute to the work of everyone on our team," said Daniel Anstandig, President of Listener Driven Radio. "We're proud to welcome these marquees stations from Citadel, Hubbard, Clear Channel, Wilks Broadcasting, and Harvard Broadcasting to our LDR family and look forward to helping them serve their listeners."

Contact Information

  • Contact:
    Chrissy Sutphin
    LUCK Media & Marketing, Inc.
    (818) 232-4175