SOURCE: Listener Driven Radio

Listener Driven Radio

July 27, 2011 16:56 ET

Listener Driven Radio (LDR) Announces Full Integration With WideOrbit

CLEVELAND, OH--(Marketwire - Jul 27, 2011) - WideOrbit Inc., the leading provider of advertising management software for media companies, is proud to announce full integration between Listener Driven Radio's interactive audience platforms and WO Automation for Radio v3.0, WideOrbit's award-winning Radio Automation solution, and its legacy systems SS32 and Maestro. Together, these systems will integrate listener input from the LDR platform into live on-air programming.

Radio stations around the world are using LDR's innovative technology to give their audiences control over live programming. Stations using LDR make it possible for listeners to vote on their playlists via mobile devices or the station's website. WideOrbit's automation systems including SS32 and Maestro will now automatically adjust their live playlists based on audience voting results from LDR in real time.

"We are excited about the possibilities that this announcement opens for us in serving WideOrbit's radio automation customers," said Daniel Anstandig, President and CEO of Listener Driven Radio.

"Listener Driven Radio is innovative and forward-thinking, and their real-time audience platforms make it possible for broadcasters to be more interactive than ever before," said Eric R. Mathewson, Founder and CEO of WideOrbit.

About Listener Driven Radio:
With more than 85 affiliate stations, major networks, and broadcast groups in the USA, Canada, and Europe, LDR is ground breaking software that empowers listeners to become on-air programming collaborators, fostering loyalty via real time interaction. Listeners can access a radio station's playlist via mobile or the station's website and vote for their favorite songs. Input and voting from listeners directly affects the music played on the station. The platform also automatically emails and instant messages listeners who opt in, informing them that their favorite track plays on the air and impacting PPM results. More information is available on LDR at http://www.listenerdrivenradio.com.

About WideOrbit
WideOrbit (www.wideorbit.com) is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations - from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,000 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,000+ on WideOrbit Radio Automation platforms. WideOrbit manages more than $14 billion in advertising revenue annually.

Contact Information

  • Contact:
    Chrissy Sutphin
    LUCK Media & Marketing, Inc.
    (818) 232-4175