SOURCE: Listener Driven Radio

Listener Driven Radio

September 10, 2010 13:45 ET

Listener Driven Radio Maximizes Radio Audience Growth Integrating With 280+ Social Networks and Instant Alerts

LOS ANGELES, CA--(Marketwire - September 10, 2010) -  Listener Driven Radio (, an interactive programming platform for cutting edge broadcasters, allows radio stations to build audience with direct online integration into over 280 social networks including Facebook, Twitter, Friendster, and MySpace. Since LDR's inception, the LDR team has increased social network integration capabilities from 80 on its original platform to now adding custom integration to well over 200 additional social networks including a full complement of Spanish-speaking networks.

As another custom option, LDR further announces it has added an INSTANT ALERT feature to the platform, allowing listeners who request songs to receive alerts when their favorite songs play on an LDR powered station. Alerts are delivered to listeners by e-mail, AOL Instant Messenger, Yahoo Messenger, MSN Messenger, Jabber, and Google Talk. LDR's INSTANT ALERT feature is designed to build repeated tune-ins for radio stations, a critical feature requested by programmers, helping to build crucial Arbitron PPM ratings. Alerts offer unique sponsorship assets, leading to additional monetization opportunities available to all LDR affiliate stations.

"LDR builds cume and tune-ins for radio stations using social media," said Daniel Anstandig, President of Listener Driven Radio. "We have seen that for every ONE listener who uses the Facebook feature on LDR, an average of FOUR listeners come back to the station's website, confirming that LDR's social networking integration is a powerful cume builder for stations. We are confident that the addition of these new social networking features and our INSTANT ALERT system will offer significant value to our affiliates."

Anstandig further commented, "Growing cume requires a multiplicity of channels. You must go where the audience is, and in 2010, one channel is not enough."

With nearly 30 affiliates in the USA, Canada, and Europe, LDR is ground breaking software that empowers listeners to become on-air programming collaborators, fostering loyalty via real time interaction.

Contact Information

    Daniel Anstandig
    Listener Driven Radio