SOURCE: ListenLogic


February 13, 2012 06:00 ET

ListenLogic Uncovers the Disconnect Between What Men Want and What Women Are Buying for This "Sadie Hawkins" Leap Year Valentine's Day

Chocolate Won't Sweeten This Holiday; For the Guys, It's All About Sex and Sneakers

FORT WASHINGTON, PA--(Marketwire - Feb 13, 2012) - ListenLogic, the industry's only comprehensive social business intelligence solution, today shared social media findings around what men want and what women plan to give for the upcoming Leap Year Valentine's Day in which it's the women's turn to woo their men, Sadie Hawkins' style.

So, for last minute gift givers, what do men want this February 14? Through listening to and analyzing more than 304,000 conversations over a three-day period the week before Valentine's Day, ListenLogic discovered those specific conversations that directly addressed this question. The number one answer for men was sex. While there's no surprise there, what was next in line -- sneakers -- was a little more unexpected, particularly as more men wanted sneakers than iPads.

Here is what ListenLogic learned:

  • While men are asking for sex (21.9%) and sneakers (13.2%), the majority of women (59.1%) still have "no idea" what they're getting for their significant others next week.
  • Of those women who have decided, the number one thing they were planning to do for their spouse/boyfriend was to give candy/chocolates (13.8%), which was far more than the expectation of men (7.3%).
  • Second to candy/chocolate, in terms of what women were planning to give, was sex (10%) -- half the expectation of men.
  • Sneakers were barely on the list (.5%) of what women planned to buy their significant other.
  • Women also seem to be either unaware of or snubbing the Sadie Hawkins opportunity, as there were no conversations about women who planned to propose on February 14.

However, just because it's the year for men to be wooed, doesn't mean guys are off the hook from being thoughtful and giving on Valentine's Day. According to social media conversations, what women want most are some of the very classic Valentine's Day gifts:

  • The largest percentage of what women wanted was to have a significant other to call a valentine for this upcoming holiday (17.8%)
  • Next in line was a teddy bear (13%)
  • Sex ranked third (10.7%)
  • Dinner (10.3%), flowers (9.9%) and candy (8%)

"Our ability to hear the sharpest meaning of what is said in the broadest and deepest reach of social media separates us from others who merely monitor buzz," said Vince Schiavone, Founder and Chairman, ListenLogic. "We're able to directly debunk 'It's the thought that counts' and help ensure a successful outcome, not just for Valentine's Day shoppers, but for the businesses that serve them."

To compile this data, ListenLogic collected beyond just Facebook and Twitter. Included, too, were news sites, microblogs, online media, bookmarks, comments and forums in uncovering the information over a three-day period.

About ListenLogic:
ListenLogic is the leading provider of social business intelligence helping Global 1000 companies manage risk, engage with customers and drive innovation. Through a patented combination of advanced technology, analytic methodologies and deep industry experience, ListenLogic provides large enterprises with early warning indicators and advanced analytics to effectively manage risk and identify opportunity in near real-time. ListenLogic Risk & Threat Monitoring discovers real-time risks, threats, crises and influencers that emerge from social media. ListenLogic Social CRM and Structured Data Stream products intelligently classify the social media firehose for customer engagement and outreach. ListenLogic Advanced Social Analytics deliver deep understanding of consumer attitudes and needs for real-time and predictive insight. Working with 50 of the Fortune 500 and 17 of the world's top pharmaceutical companies, ListenLogic is headquartered in Fort Washington, Pennsylvania, with offices in Milpitas, California. For more information, visit

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