KRMA Clothing

June 20, 2011 17:01 ET

A-Listers Like Fergie, Tommy Lee, Alicia Keys, Nina Dobrev & Pink, Turn to Aussie Designer Nicholas Bowes & His Luxe Streetwear Line KRMA Clothing

HOLLYWOOD, CA--(Marketwire - Jun 20, 2011) - Over the last decade, young designers have popped up all over Los Angeles. Like the world of reality celebrities and their phenomenal pop culture influence, Los Angeles is finally emerging from fashion's underdog to fashion's MVP. This could certainly earn tinsel-town the title of North America's West End, as in London's iconic incubator district, where influential young Brits in the 70s & 80s challenged and changed an entire fashion establishment forever. Now with Los Angeles' influx of young international brands banking on a piece of American pie (sales and celebs), LA has truly become the platform for what's next in fashion.

Australian born, now Los Angeles-based designer Nicholas Bowes, who recently appeared on "America's Next Great Restaurant" and his street cult-chic line KRMA, (Kangaroos Roam Mainland Australia) has certainly made LA's who's next radar. No stranger to the fashion world, Bowes began his career as a model in the late 90s, but soon cultivated his fashion interests into designing vintage graphic tees. After relocating to Los Angeles in 2006, Bowes has expanded his down under tees to wear with his now perfect wovens, rock star leather leggings, and his iconic cropped leather jackets that Pink and Alicia Keyes just can't stop wearing. Add Adrian Grenier, Fergie and Bowes' gal pal Nina Dobrev to KRMA's roster of fans, and you have a brand that's become a cult celebrity must have. Fall 2011 will see Bowes expanding his Men's Collection, "I will be doing a major push in my men's items adding knits and wovens, and focusing on expanding my women's collection worldwide," says Bowes. He continues, "The line is a bit more contemporary, with slightly higher price points but still very accessible."

With his celebrity cult following, and industry insiders starting to pay a bit more attention, it is evident that Bowes' expansion is becoming the next commercially viable brand (much like his Aussie mates, Camilla & Marc, Ksubi and Sass & Bide). Visit KRMA for the latest news at,, Follow @krmaclothing, and visit

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