SOURCE: Bite Communications

Bite Communications

February 02, 2012 09:00 ET

Lithium Technologies Taps Bite Communications as Global Public Relations Agency of Record

SAN FRANCISCO, CA--(Marketwire - Feb 2, 2012) - Lithium Technologies, the leader in social customer experience, has appointed Bite Communications as its global agency of record. Bite will drive a full range of communications and thought-leadership campaigns for Lithium, with initial work focused on the U.S. and European markets.

Bite earned the business through a multiagency competitive pitch. The agency will focus on raising Lithium's profile and helping the company champion the value of social customer experience software.

Emeryville, Calif.-based Lithium has emerged as one of the fastest-growing social media platform providers focused on customer experience. Lithium's strong customer portfolio of top global brands includes household names such as Best Buy, AT&T, Sephora, Univision and PayPal. Lithium's cloud-based software helps companies transform the way brands build relationships with their customers and build vibrant destinations for their most passionate brand advocates. With Lithium, brands are able to reduce customer support costs, increase brand advocacy and generate new ideas for products and services.

Michael Paige, Lithium Director of Corporate Communications, said, "The Bite team has really hit the ground running. As a true extension of my team, our Bite colleagues work closely with us to define our strategic direction for communications as we enter a year of even more aggressive growth. Together we kicked off the year with a well-executed and widely covered funding announcement, which is driving a spike in new customer interest."

The Bite team is headed by Bill Danon in San Francisco and Sophie Brown in London.

"It's an exciting time to begin working with Lithium as more and more savvy businesses get serious about engaging and empowering customers through social media," said Danon. "We look forward to partnering with Lithium and helping the company lead the industry through this dramatic shift."

"We're proud to add Lithium to our client portfolio, and are eager to help develop a strong point of view for Lithium that will really stand out and drive impact," added Brown.

About Bite Communications
Bite Communications is a 250-strong communications consultancy with offices in Bangalore, Beijing, Hong Kong, London, Mumbai, New York, Paris, San Francisco, Shanghai, Singapore, Stockholm and Sydney. Bite combines insight, expertise and passion to help its clients create points of view that shape valuable conversations. Current clients include AMD, Citi, Microsoft, HTC, Parallels, Sybase, Lithium Technologies, Broadcom, Nokia and Trend Micro. Visit us at: www.bitecommunications.com

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