SOURCE: Little Caesars Enterprise Inc.

August 27, 2015 17:04 ET

Little Caesars Pizza Premieres New $9 Box Set With Two Premium Tastes in One Box

New Dinner Option Provides Unmatched Value and Convenience

DETROIT, MI--(Marketwired - August 27, 2015) - Little Caesars Pizza, the largest carryout-only pizza chain in the world and home of the $5 HOT-N-READY®pizza, is appealing to Americans' stomachs and wallets with its delicious new $9 Box Set, which combines two customer favorites -- DEEP!DEEP!™ Dish Pizza and Italian Cheese Bread -- in one box for the first time. The mouthwatering dinner box comes with four hearty slices of classic pepperoni DEEP!DEEP! Dish pizza, paired alongside 10 delectable pieces of deep dish style Italian Cheese Bread topped with buttery garlic spread, flavorful Italian herbs and spices, and complete with a side of Crazy Sauce® for dipping. Starting August 31, the $9 Box Set will be available for a limited time at Little Caesars restaurants nationwide for only $9 plus tax where applicable, at participating locations.

"This savory new choice is the perfect mix of our popular, premium flavors with the value, quality and convenience Little Caesars is known for," said Ed Gleich, Senior Vice President of Global Marketing for Little Caesars. "Both our DEEP!DEEP! Dish Pizza and Italian Cheese Bread are prepared using dough made from scratch in-store each day to create the perfect texture and flavor. The combination of these two favorites to create our $9 Box Set offers the perfect pairing to those who love a crunchy crust with caramelized cheese edges."

With the $9 Box Set, customers don't have to choose between pizza and cheese bread. They can have both. Inside the $9 Box Set, customers will find two signature favorites: DEEP!DEEP! Dish pizza and Italian Cheese Bread. Baked in a deep dish pan, Italian Cheese Bread is freshly baked bread with a crispy edge covered with melted cheeses and buttery garlic sauce, and topped with Italian spices. It's the perfect complement to DEEP!DEEP! Dish pizza. A nod to Little Caesars hometown, the DEEP!DEEP! Dish pizza is a Detroit-style, rectangular pizza that gets its crispy-crunchy edge and chewy inside texture from baking in a custom metal pan coated with olive oil. Styled after the assembly line trays first used to make deep dish pizza in the Motor City years ago, Little Caesars modern adaptation of this pan is made in the USA exclusively for the pizza chain and is designed to deliver the same Detroit-style crunch. Little Caesars Pizza was the first national chain to introduce Detroit-style deep dish pizza to its core menu in all 50 states.

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About Little Caesars

Little Caesars Pizza, known for its HOT-N-READY® pizza and famed Crazy Bread®, is the largest carryout-only pizza chain in the world with locations in all 50 states and 18 countries and territories worldwide. Named "Best Value in America"* for the eighth year in a row, Little Caesars products are made with quality ingredients, such as fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in every store and sauce made from farm fresh crushed tomatoes.

For franchisee candidates, Little Caesars is rapidly expanding in markets throughout the world, providing an opportunity for independence in a franchise system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. In addition to Little Caesars Pizza, Michael and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars, visit or call 1-800-553-5776

* "Highest-Rated Chain -- Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2007- 2014.

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