SOURCE: LittleCast


October 16, 2013 13:05 ET

Littlecast and Paradigm Talent Agency Bring Social Video Commerce to Hollywood

Digital Video Content Monetization Platform Delivers New Audiences and Revenues

SAN FRANCISCO, CA and BEVERLY HILLS, CA--(Marketwired - October 16, 2013) - LittleCast ( and Paradigm Talent Agency today announced a business development partnership to make available LittleCast's peer-to-peer digital video distribution and commerce platform to Paradigm clients, content owners and other creators. 

Paradigm will help LittleCast with talent acquisition and strategic business relationships based on LittleCast's social video monetization platform. The agreement tightly couples the core talents of each region: Hollywood's creative expertise and Silicon Valley's ability to connect people and content across any screen at scale.

LittleCast is a new, peer-to-peer ecommerce platform for video. Instead of aggregating content on a separate site, LittleCast is tightly integrated into Facebook's social graph to make video producers and their fans distributors as well as direct points-of-purchase. The result simultaneously markets and sells videos virally within Facebook's user networks. Once a video is previewed and bought, the content becomes available from the buyer's Newsfeed to quickly grow audiences and revenues. 

Video is streamed to desktops or securely downloaded to mobile devices via native Android and iOS apps with full content protection. 

"The entertainment industry is entering a time of vast and ever changing opportunities enabled by new technologies to further enhance an artist's reach to a much larger audience than ever before," said Lawrence Antoine, EVP Strategy and Digital Business Development, Paradigm Talent Agency. "LittleCast's approach of direct video content sales; such as selling from one content publisher to another inside of social networks is unique and unlike other technologies which still push consumers to promoted third-party sites. We're enthusiastic about the LittleCast partnership and presenting its technology and tremendous value proposition to an expanding and increasingly connected global audience." 

After operating in stealth for several months, LittleCast launched in September 2013 with a $2 million seed investment from a group of technology and entertainment investors.

"Partnering with a leading entertainment talent powerhouse like Paradigm will drastically cut the time it takes LittleCast to create relationships with emerging and successful content owners and creators, develop unique tailored marketing strategies based on our platform, and grow our user base," said Amra Tareen, co-founder and CEO, LittleCast. "We see momentum within Hollywood shifting more toward the use of platforms like ours, and savvy agencies like Paradigm are leading the way." 

LittleCast is the first platform to make selling video directly to an audience a viral function through a tight integration with Facebook and in-app purchases. The platform was built explicitly to help producers get and grow audiences and revenues through an in-line media player and Facebook Canvas app, Android and an iOS LittleCast app which allows video purchases outside of iTunes.

About Paradigm Talent Agency
Paradigm is one of the entertainment industries major agencies, guiding the careers of an elite roster of clients in motion pictures, television, music, theatre, comedy, digital media, publishing, physical production, commercials and voice-overs. With offices in Beverly Hills, New York, Nashville and Monterey, Paradigm's 130 agents are driven by a philosophy that promotes artistic and career development through innovative thinking, meticulous planning and strategic execution. 

About LittleCast
LittleCast empowers anyone to sell video on social networks, and is the first platform for direct producer to public video sales created for social media. Video producers use LittleCast to reach any audience, anywhere through a new, distributed peer to peer ecommerce platform for web video that turns every user into a customer and point of purchase. 

To learn more about LittleCast, please visit the company's website or follow the company on Twitter at @littlecastapp and like us on Facebook. Download the free LittleCast apps for Android and iOS by visiting the Google Play store and iTunes.

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