SOURCE: LittleCast

Web video, direct-to-fan, mobile video, video marketing, brands, music, artists, social marketing

May 06, 2014 10:29 ET

LittleCast Releases New Direct-to-Fan Video Marketing and Ecommerce Players

Fan Connect and Shop Connect Quickly Build and Monetize Social, Web and Mobile Audiences

SAN FRANCISCO, CA--(Marketwired - May 06, 2014) - LittleCast (www.littlecast.com), the direct-to-fan video marketing and ecommerce platform, today announced the release of two new premium video players for brands, artists and other producers using the engaging power of video to establish more meaningful connections with fans.

Built specifically to grow audiences and revenues, LittleCast's new Fan Connect and Shop Connect publish videos to fan pages or embed them within blogs and websites. The new premium players generate immediately actionable data and revenues and are available for social, web and the iOS and Android mobile platforms.

LittleCast's video players are designed for engagement. Each generates custom actions -- fan activities such as "shares," "likes" or "comments" -- that are instantly shared with friends to increase viral reach. In side-by-side comparisons on Facebook pages, LittleCast received 10x the "Likes," 11x the shares, 5x the comments and 30x more impressions than YouTube videos.

Details on the new simple to use players:

  1. Fan Connect: Generates shares and leads on social sites, mobile and the web. Fan Connect publishes directly to Facebook profiles or Fan Pages or can be embedded on a web site or blog. Fan Connect is a value exchange platform that trades full videos in return for user emails or shares on Facebook. This opt-in user contact and profile data is used by brands or artists to build a regular, engaging dialogue with fans. 
  1. Shop Connect: A viral social ecommerce solution that enables up to three products to be sold directly from the video player. Fans simply watch the video, select a product and click to purchase it from your website. Shop Connect publishes directly to Facebook profiles and Fan pages or can be embedded on a web site or blog. Videos can be of any length and accessible to anyone. 

Detailed analytics give brand managers and marketers instant feedback on how their content is being received. Parameters include who previewed a video, who watched a full video, conversion rates and consumer data by platform (Facebook, mobile iOS or Android and web app) which supports the development of creative outreach campaigns based on customer and fan loyalty, or for boosting sales among a fan base. 

"Brands and artists are using video to entertain and communicate with their audiences everywhere, but they're not realizing video's full potential," said Amra Tareen, co-founder and CEO, LittleCast, Inc. "Direct-to-fan eliminates the pitfalls of platforms like YouTube, which limits access to audience data and the ability to communicate directly with fans, so brands forfeit big opportunities for monetization." 

About LittleCast

LittleCast is a direct-to-fan video marketing and e-commerce platform. Brands, producers and artists use LittleCast's proprietary, peer-to-peer video players to directly connect and engage fans anywhere on the web or on the go. LittleCast was built explicitly to acquire and grow audiences and revenues through an in-line media player, Facebook Canvas app, Android and iOS LittleCast apps. 

To learn more about LittleCast, please visit the company's website www.littlecast.com or follow the company on Twitter at @littlecastapp and like us on Facebook. Download the free LittleCast apps for Android and iOS by visiting the Google Play store and iTunes.

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