SOURCE: Mobilium/ Live 8

July 01, 2005 12:08 ET

LIVE 8 Media Alert: World's Largest Call to Action Includes Global SMS and Website Outreach, Plus Aggregated Blogs

PHILADELPHIA, PA -- (MARKET WIRE) -- July 1, 2005 --


Summary: Live 8, the international musical superconcert aimed at building massive global awareness on the eve of the G8 meeting of the leaders of the world's eight largest economic powers, will simulcast the world's biggest call to action in the form of a worldwide outreach via text message (SMS), website signup and a coordinated blog outreach. It is hoped that the outpouring will break the current one-day world record of 1.8 million text messages, sending a powerful signal to the G8.

What to Do: On July 4, 1776, the Declaration of Independence was signed in the city of Philadelphia in support of liberty and freedom. On July 2, 2005, Philadelphia is the United States' home for Live 8, asking Americans to sign their names in support of ending global hunger and poverty. Anyone can be a participant by adding their name to the worldwide "text" book to be sent to the G8 leaders and to be included on the tickertape backdrop scrolled above the stage at Philadelphia Live 8 through any of these options:

--  SMS  your name & home town by sending to the word "UNITE" (86483 ).
--  Register your name and e-mail online at America Online
    (www.aolmusic.com), One.org (www.one.org) or Live 8 (www.live8live.com).
--  Add your voice to the more than 2,800 Live 8 blogs at Technorati
    (www.technorati.com).
    
How to Text Live 8: All mobile phones should be able to send this simple kind of text message. Standard text message rates (usually less than eleven cents) will apply.
1. Select "create a message" or "new text message" under the Messages
   section on your phone.
2. In the US, type "86483" (UNITE).  It doesn't look like a real phone
   number, but it will work!
3. In the message prompt, type your name and home town, using the number
   keys for letters.
4. Hit send and look for a message back. You should receive it in less than
   a minute.
5. Get a special mobile souvenir of Live 8 - it's a wallpaper of the map of
   Africa with a mobile footprint added .  To get it, simply send a text to
   the following number:  55666.  In a very short time a wallpaper will be
   sent directly to the phone.  The cost of the wallpaper will be $1.99
   with proceeds after messaging costs going directly to the Live 8 Trust.
Media Interview Schedule: Not to be lost among all the amazing celebrity excitement and political stands is the unprecedented mobilization of technology coming together at Live 8. The complex global messaging platform has been assembled by specialist companies: Starcut of Helsinki; USA Wireless of Los Angeles; Minick Group of London and Europe; Moderati (mobile wallpaper) and Mobilium (coordination and strategy). These companies provided the central messaging fuel to make this unique worldwide initiative work.

Please contact Crystal Haidl on-site to coordinate interviews with any of the above companies or to get a demonstration of the technology.

Contact Information

  • SMS Text Media Contact:
    Crystal Haidl
    215-680-2020

    Michael Terpin
    310-980-4676

    US Media Contact:
    Elizabeth Freund
    917-545-0003