Ontario Science Centre

Ontario Science Centre

October 17, 2006 10:00 ET

Live the Comics, Live the Science with Marvel'R' Super Heroes'TM' Science Exhibition at the Ontario Science Centre

TORONTO, ONTARIO--(CCNMatthews - Oct. 17, 2006) -

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

Visitors will get a chance to not only step into the Marvel universe, but also learn about the science behind their favourite characters at the newest exhibition Marvel® Super Heroes™ Science Exhibition opening October 18 at the Ontario Science Centre. This exhibition will immerse visitors into the sights, sounds and sensations of the Marvel Universe, while they engage in over 30 action stations and learn about real-life science and technology through the mythic powers of Marvel's amazing Super Heroes. Marvel Super Heroes Science Exhibition premiered at the California Science Center in March 2006 and the Ontario Science Centre is the only Canadian stop on the five year tour. The exhibition runs in Toronto until March 25, 2007.

Marvel Super Heroes Science Exhibition explores questions such as, is there a biological basis to the Hulk's transformation? Or, how can knowledge of simple mechanics expand our strength to the strength of Iron Man? Visitors of all ages will enjoy discovering the answers to these questions and more as they learn about science and technology while living the fantasy of their favourite Marvel Super Hero.

"Marvel Super Heroes is a wonderful avenue to introduce visitors to current science and technology through the powerful imagery and mythic characters presented by comic book heroes," said Lesley Lewis, CEO, Ontario Science Centre. "This new exhibition capitalizes on the popularity of superheroes to encourage interest in scientific learning."

The exhibition is divided into two parts. In the interactive first half, visitors explore a collection of action stations that uncover the science within the world of heroes and villains. From discovering the science behind the strength of Spider Man's web, to the nuances of Daredevil's echo-location abilities, visitors are invited to live the science behind the comic book stories. In the second half, featuring the art and history of Marvel comics over the last 67 years, visitors will uncover the deeper interrelationships between comics, politics and culture.

"With the openings of the Weston Family Innovation Centre in July and TELUSCAPE in September, 2006 has been a remarkable period of renewal and transformation at the Ontario Science Centre," said Lesley Lewis. "Marvel Super Heroes builds on the excitement of our new additions and augments the range and variety of our offerings for visitors to the Science Centre."

Some of the action stations visitors may enjoy:

- Explore the wonders of Spider-Man by learning about the elasticity and strength of spider webs. Visitors can test the strength of spider silk to Technora™, one of the strongest materials ever created.

- Compare various senses to the sharpness of Daredevil's by navigating through an alleyway using the sense of touch and with the assistance of hearing clues.

- Examine how lightning is created and calculate the distance of a thunderstorm that destroys a villain in the Storm exhibit.

- Become a real life Iron Man by stepping into an exo-suit that enables you to lift a Mazda CX-7 Crossover vehicle. By experimenting with simple levers and pulleys to lift weights, participants will learn what the future holds for increasing human strength.

The Marvel Super Heroes Science Exhibition features over 837 sq. meters (9,000 sq. feet) of interactive experiences as well as a timeline that covers the history of Marvel comics, from the Golden Ages of Comics in Crisis to Reinvention. Also, an extensive collection of Marvel artwork featuring some of the most popular Marvel artists will be on display. Comic book fans will enjoy the exclusive taped interview with Marvel's director Stan Lee who helped put the comics into their historical context and shows the science behind the artistic aspect of the various creations.

This is a timed ticketed exhibition with a separate admission price. Admission prices are: $25 for adults, $20 for seniors (65+) and youths (13-17), $17 children and includes admission to the Science Centre. Hours for the exhibition are regular Science Centre hours: 10:00am to 5:00pm, seven days a week. Run of engagement: October 18, 2006 to March 25, 2007.

Marvel Entertainment, Inc. is one the world's most prominent character-based entertainment companies with a library of over 5,000 proprietary characters. The Exhibition was created and produced by Yellowbrick?Holman Exhibitions Inc. in collaboration with the Ontario Science Centre. Yellowbrick?Holman specializes in the conceptual development and production of traveling exhibitions. Inventive research and interpretive approaches enable Yellowbrick-Holman to create exhibition experiences with universal appeal. The Ontario Science Centre provided leadership in the conceptual experience development, in business planning and is the North American tour manager, supplying all sales, marketing, technical and logistical support for the exhibition tour.

The Ontario Science Centre uses science as the lens to inspire and actively engage people in new ways of seeing, understanding and thinking about themselves and the world. The Centre is also a leading developer of interactive exhibitions for science centres around the world. The Ontario Science Centre is an agency of the Government of Ontario.

TM & (C) 2006 MARVEL. This exhibition is produced under MARVEL license. All rights to the exhibition are the property of Marvel Entertainment Inc. Licensee worldwide - Yellowbrick-Holman SUPER HERO(ES)™ is a co-owned registered trademark.

Contact Information