SOURCE: Live Gamer

Live Gamer

May 10, 2011 08:00 ET

Live Gamer and Skrill Partner to Offer Turnkey, End-to-End Monetization Engine for Global Game Publishers

Live Gamer Payments by Skrill Helps Optimize Revenue With Chargeback Protection, Advanced Item Merchandising Features and Global Payments Reach

NEW YORK, NY and LONDON--(Marketwire - May 10, 2011) - Live Gamer (www.livegamer.com), the trusted, total revenue solution for the interactive entertainment industry, and Skrill (www.skrill.com), which operates the payment provider Moneybookers, today announced a preferred payments partnership creating a sophisticated, end-to-end monetization engine tailored for online game publishers.

By seamlessly integrating Moneybookers' secure, real-time payments platform with Live Gamer's total commerce solution, Live Gamer Payments by Skrill offers game publishers and developers a one-stop solution for driving online revenues, maximizing user acquisition and retention, developing and managing digital item sales, increasing user engagement and much more.

Tap new revenue opportunities
The combined turnkey, multi-platform service gives publishers and developers instant access to new markets with over 100 payment methods in 200 countries and territories. Live Gamer Payments by Skrill offers localized, country-specific payment methods including bank transfer and debit instruments, in addition to global credit/debit, mobile payments, pre-paid cards, Facebook credits and more. Additionally, Skrill's digital wallet offers customers an easy 'password only' payment method, tailored for micro payments and set to increase merchants' retention rates. Settlement can be conducted in 41 local currencies.

Monetize more users
With flexible business models including one-time transactions, recurring payments and "freemium" support, local payment recognition, payment flow optimization and Skrill's chargeback protection, game publishers are now able to increase conversion rates more effectively while eliminating fraud risk.

In addition, Live Gamer and Skrill also help publishers acquire new users via targeted marketing programs to Skrill's 17 million digital wallet users.

Increase average revenue per paying user (ARPU)
Going beyond payments, the combined service offers a complete virtual economy management platform, including advanced merchandising tools and an industry-leading transactional analytics system. With deep insights into user data, publishers can optimize their digital sales strategy and increase ARPU. Publishers are also able to easily manage and price thousands of SKUs including digital media, virtual goods or even physical product, as well as create discounts, coupons and bundles.

Outsource liability and reduce CapEx investments
Publishers are able to tap into the service with one contract and one simple price. With the ability to accept payments globally and receive settlements instantly via one central reconciliation engine into nominated local currency accounts, Live Gamer Payments by Skrill can make exchange rate risk hedging obsolete. It also includes payout functionality to any kind of suppliers, affiliates or customers. Moneybookers is a licensed e-money transmitter, and the service is fully PCI Level 1 certified.

Integrate with SaaS simplicity
The secure, compliant, and fully managed SaaS delivery service offers easy integration, allowing publishers to get up and running with global payments and item management capabilities in no time.

"By partnering with Skrill we're able to offer game publishers a true one-stop solution for monetization and revenue generation that achieves global strategic goals of acquiring new users, improving conversion rates and optimizing average revenue per user," said Andrew Schneider, President of Live Gamer. "From comprehensive payment method support to virtual economy optimization, no other solution is as feature rich and easy to use as Live Gamer Payments by Skrill."

"It's an exciting time for games publishers as the global market goes from strength to strength," said Martin Ott, co-CEO of Skrill Holdings. "However, for publishers to realize their true potential and generate maximum revenues, it's vital they can offer a truly reliable and secure payment option in multiple languages with local options. Our partnership with Live Gamer offers a highly cost effective, one stop shop payment solution allowing publishers to optimize their revenue streams and market to new and existing users."

To learn more about Live Gamer, please visit: www.livegamer.com. To learn more about Skrill Holdings, please visit: www.skrill.com.

About Live Gamer
Live Gamer (www.livegamer.com) provides a complete monetization solution for global micro-transaction-based businesses. Spanning online games, digital entertainment, and social networks, Live Gamer's advanced offerings go beyond billing to drive core business metrics, optimize new transaction-based revenue streams, as well as drive end-user engagement. Combining its micro-transaction platform, catalog management, storefronts, merchandising and anti-fraud solutions, scalable publisher support and international payment gateways, Live Gamer's technology has been adopted by leading publishers in gaming, social and entertainment including CCR, Electronic Arts, Namco Networks, REAL Networks and THQ, supporting over 90 million users in 23 countries.

About Skrill
Skrill Holdings Limited operates Moneybookers.com, one of Europe's largest online payments systems and among the world's largest independent e-wallet providers with over seventeen million account holders. This simple digital wallet enables any customer to make online payments conveniently and securely without revealing personal financial data, as well as send and receive money transfers cost-effectively simply by using an email address. Moneybookers's worldwide payment network offers businesses access to over 100 payment options in over 200 countries and territories through just one integration.

In 2003 one of Skrill's group companies, Moneybookers, was the first e-money issuer to become authorised and regulated by the Financial Services Authority in the UK and in Europe. In addition the Skrill group holds money transmitter licenses in the USA through its subsidiary Moneybookers USA. In 2007, Investcorp Technology Partners undertook the buyout of Moneybookers from its founders.

Today more than 80,000 merchants are registered with Moneybookers.com, including global partners such as eBay.com, Skype and PerfectWorld. In February 2010 The Sunday Times Deloitte Buyout Track 100 league table ranked Moneybookers as the Number 1 fastest growing, private equity-backed firm in the UK based on profits.

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