NEW YORK, NY--(Marketwire - Feb 14, 2013) - Live Gamer, the world's leading provider of digital commerce solutions for the interactive entertainment industry, announced today that it has released an important upgrade to its flagship Elements™ e-commerce platform: digital item expiration and renewal.
The new feature, available across all platforms -- web/desktop, mobile, social -- is a key upgrade for direct-to-consumer content monetization, allowing publishers and developers to price their content on a per-time or per-view unit basis using real or virtual currency (bought with real money or earned in other ways, i.e. promotions) and be able to renew/extend rental time.
As a result of this new feature, publishers will be able to offer pay-per-view digital items, media or other forms of digital content to their customers, therefore allowing advanced rental-based business models -- and their corresponding sophisticated pricing structure -- to be easily implemented for both virtual items and digital content. Examples of possible applications are many: micropayments for audio/video content, re-marketing of virtual goods in gaming, or subscription management for the digital print industry.
"We're delighted to be able to support advanced business models that combine both micro-transactions and rentals," said Russell Shiffer, Vice President of Product at Live Gamer. "The introduction of this new feature greatly expands our offering in digital e-commerce world, allowing our clients to increase overall retention by reducing customer churn and increasing its lifetime value."
About Live Gamer, Inc.
Live Gamer is the world's first combined digital commerce and advertising platform. With an advanced microtransaction and virtual economy engine, global payment gateways, worldwide ad network and video incentive advertising platform, Live Gamer helps online entertainment companies drive maximize revenue from their content, and connects advertisers to a network of over 60 million users across the US and Europe. Live Gamer's technology has been adopted by leading publishers in gaming, entertainment and social including Facebook, GREE, Electronic Arts, EMI, Take 2, Sony Online and Conde Nast. Advertisers on the Live Gamer Media network include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For more information on Live Gamer and its Elements, Ad Elements, and gamerDNA media services, please visit www.livegamer.com.