SOURCE: DeepRockDrive

April 16, 2008 15:01 ET

Live Interactive Entertainment Company DeepRockDrive Presents Exclusive Concert With Saxophonist/Vocalist Mindi Abair & Her Debut Peak Records CD "STARS"

First Broadband "Socialcasting" Service Brings Mindi Abair to DeepRockDrive for Fans to Enjoy Interactive High Defnition Live Concert

LAS VEGAS, NV--(Marketwire - April 16, 2008) - Deep Rock Drive, the world's first live interactive entertainment service, today announced the first Peak Records (a division of Concord Music Group) artist to stream live will be saxophonist/vocalist MINDI ABAIR on May 1 at 6:00 p.m. PDT/9:00 p.m. EDT.

Mindi will preview tracks from her first Peak Records CD -- "STARS," which will be released nationally on May 6, to an exclusive crowd of 5,000 fans. With her growing fan base and cross-genre appeal, it was very attractive for DeepRockDrive to offer Mindi and her label the opportunity to share her new music with fans around the world. Fans log on to http://www.deeprockdrive.com/artist/mindi_abair to sign up for the free interactive concert.

"The chance to have an audience from all around the world at our CD release DeepRockDrive.com online concert is phenomenal," says Mindi. "This is such a great use of technology to help us connect with fans and friends from all over at one time! The fact that everyone can interact in real time and be a part of the experience... even better."

"DeepRockDrive is a service that connects fans and artists together. We are re-defining the presentation of online music in a broadband world," David Helfant, COO of DeepRockDrive states. "Live concerts are a long-standing tradition that displays the talents of the artists in an uninhibited, raw fashion that is virtually impossible to recreate. Bringing that accessibility to the fans has only been possible through recent developments in technology, and we are excited to be working with Peak Records and Mindi, in order to allow fans to support the artists they love at the first global interactive venue for live music."

DeepRockDrive brings the opportunity for global awareness, immediacy and interactivity that is unprecedented for artists of all levels at this large scale. Integrating the social aspects of MySpace, YouTube and Facebook into a live setting, artists are able to simply, yet highly effectively, connect with their fans in the most organic and direct way possible. Through professionally produced, high-definition, multi-stream, live shows, tens of thousands of fans from all over the world can enjoy these concerts simultaneously, offering an unprecedented experience for both the fans and the performers. DeepRockDrive is a groundbreaking service that allows the label to launch new artists or albums on the Internet, prompting the digital revolution in live concerts in a compelling new experience, akin to playing a video game.

"All of us are very excited to be a part of this exciting new, groundbreaking live internet concert experience," states Peak Records Senior Vice President, Mark Wexler. "Being able to interact in real time, with an artist like Mindi Abair from the comfort of your home, is truly a unique way for the consumer to be involved and actively engaged in a live concert. We are proud of our association with Deep Rock Drive and look forward to many more Peak Performances."

Mindi Abair bursts onto the pop scene as one of an exciting new generation of crossover artists. Singer, songwriter and saxophonist, Mindi wrote 11 new songs for "STARS," showcasing her dynamic vocals like never before. Her instrumental single, "Smile," is currently on R&R at #13 and rising, and her vocal song "Stars," will be serviced to AC radio on April 28. Collaborator/producer Matthew Hager enlisted a group of stalwarts from the pop world to contribute to the new CD including keyboardist Ricky Peterson (John Mayer, Prince), drummer Abe Laboriel, Jr. (Paul McCartney, Sting) and cellist Richard Dodd, (Faith Hill, Foo Fighters).

"STARS" is the follow up to Mindi's 2006 CD "Life Less Ordinary," which debuted on Billboard's Contemporary Jazz chart at #1; and spawned three #1 hit singles on Radio & Records. Her debut CD, "It Just Happens That Way," stayed in the Top 10 for 19 consecutive weeks, and she was named the #1 most played Contemporary Jazz CD of 2003 by Jazz Week. Abair has established herself in the pop world touring with Adam Sandler, Mandy Moore, Josh Groban, Duran Duran and Backstreet Boys' Millennium Tour; and her vocal song "I Can Remember" was featured in Aaron Spelling's hit "Summerland"; while "Every Time" was featured in Robin Williams/Mandy Moore's "License To Wed."

For more information about Mindi and her new CD, "STARS," in stores on May 6, go to http://www.mindiabair.com; www.myspace.com/mindiabair; or http://www.concordmusicgroup.com/albums/PKD-30637/.

About DeepRockDrive

DeepRockDrive was founded in 2007 by music industry marketing veteran and MEGA founder Danny Socolof, and former Microsoft Xbox executive producer Jeff Henshaw. By harnessing the excitement of live performance and the interactivity of the Internet, DeepRockDrive is creating the world's most popular online destination for interactive live performances. The Company is headquartered in Las Vegas and Seattle with 25 employees and a community comprised of over 40,000 passionate artists and fans worldwide.

About Peak Records

Peak Records, founded by Andi Howard and The Rippingtons' Russ Freeman is a division of the Concord Music Group. In addition to Abair, the label's current artist roster includes The Rippingtons, Peabo Bryson, Wayne Brady, Norman Brown, David Benoit, Gerald Albright, Will Downing, Regina Belle, Paul Taylor, Eric Marienthal, Chante Moore, Marc Antoine, Paul Brown, Jeff Lorber and Leigh Jones. Since its' inception in 1994, Peak has received numerous accolades and Grammy nominations. For further information, visit www.peakrecords.com.

Contact Information

  • MEDIA CONTACTS:
    DeepRockDrive:
    Elina Heng, Terpin Communications
    (310) 821-6100 x108
    Email Contact

    Mindi Abair:
    Lori Lousararian, Rogers & Cowan
    (310) 854-8104
    Email Contact
    Sandy Friedman, Rogers & Cowan
    (310) 854-8109
    Email Contact