SOURCE: PointClear

January 10, 2007 11:22 ET

Live Jan 23 Sales & Marketing Webcast on Lead Farming

Discover the Secret to Turning Raw Leads Into Real Opportunities

NORCROSS, GA -- (MARKET WIRE) -- January 10, 2007 --


Dan McDade is president of PointClear, a leader in Business Prospect Outsourcing; co-presenter is Karen Hayward, EVP and chief sales and marketing officer for CenterBeam, an IT services company and PointClear customer.

Webcast Webinar Overview:

This free webinar introduces you to the concept of Lead Farming™ -- a method that bridges the gap between sales and marketing to improve revenue performance. You'll learn how a team of dedicated Lead Farmers can help you to qualify leads and nurture lukewarm prospects into bona fide sales opportunities.

The problem in many companies today is that marketing is focused on generating leads and sales is focused on closing them. There is nothing being done in the middle to identify the best prospects and cultivate them into ready buyers. Lead Farmers fill this gap by qualifying names acquired through direct marketing campaigns, establishing rapport and gaining vital information about prospects to support the selling process.

PointClear President Dan McDade will discuss how Lead Farming eliminates the practice of giving unfiltered, unqualified leads to your sales team so that you can grow your revenue more effectively. Karen Hayward, EVP and chief sales and marketing officer for CenterBeam, will relay how PointClear's strategy delivered 25 percent of new customers, 55 percent of closed business and a 10:1 ROI within six months.


Tuesday, January 23 at 2:00-2:45 p.m. Eastern Time. Q&A to follow

To Register:

Please visit the following URL to register for the Webcast:

About PointClear

Headquartered in Norcross, GA, PointClear, the Business Prospect Outsourcing company, provides Sales Opportunity Management and lead generation solutions that fill client forecasts, not just their pipelines. PointClear's expert sales and marketing professionals deliver the opportunities clients need to increase sales, correctly cover client markets, and add predictability and surety to client forecasts. More information about PointClear is located at

Contact Information

  • Contact:
    Kathy Cabrera
    Carabiner Communications
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