Live More Creatively With the New HUSQVARNA VIKING(R) DESIGNER JADE(TM) 35 Sewing and Embroidery Machine

HAMILTON, BERMUDA--(Marketwired - Oct 5, 2015) - HUSQVARNA VIKING^®, a global leader in the sewing industry, launched DESIGNER JADE™ 35, an entry-level sewing and embroidery machine that allows sewers and embroiderers to accessorize and personalize their creative visions with ease, and at a price within reach.

The sleek DESIGNER JADE™ 35 sewing and embroidery machine makes endless imaginings possible. It includes the patented HUSQVARNA VIKING^® SEWING ADVISOR^® feature, which gives users automatic settings and built-in assistance; one of the industry's most expansive sewing spaces; offers 70 embroidery designs; and comes with complimentary, introductory-level PC embroidery software for additional designs and embroidery fonts. In addition, no other machine offers a faster stitch speed (when compared with other machines in its price range).

"We built this machine for passionate sewers, and even non-sewers, who want to fulfill their creative ambitions through embroidery," said Vanessa Dyson, Education Manager for HUSQVARNA VIKING^®. "With the new DESIGNER JADE™ 35 sewing and embroidery machine, anyone can own a state-of-the-art machine with smart design aesthetics at a very attractive entry-level price. This machine lives up to the HUSQVARNA VIKING^® tagline -- made for sewers, by sewers™ -- and allows sewers and embroiderers at any skill level to create new ideas, personalize almost any soft surface, and turn ordinary items into a one-of-a-kind creations."

Unique Features include:

• SEWING ADVISOR^® Feature: Learn from a built-in assistant to help guide and resolve common sewing and embroidery questions;
• Introductory PC Embroidery Software -- included for free: Download software that gives you access to 72 Super Designs that you can adapt for any project, 10 fonts, and the ability to create new fonts with the Quick Font Wizard;
• Large Sewing Space: Easily sew big projects like quilts and home décor with 200mm of sewing surface, one of the largest spaces of any similarly-priced embroidery machine;
• Speedy Stitching: Sew faster than ever before at 700 stiches-per-minute, the fastest speed of any embroidery machine offers at this price point;

Other Key features:

• Automatic Thread Cutter: Just press the button and your top thread is pulled to the back and cut;
• Diverse Design Options: Get your creative juices flowing with 70 built-in embroidery designs plus an embroidery font.

The HUSQVARNA VIKING^® DESIGNER JADE™ 35 sewing and embroidery machine will be sold exclusively at HUSQVARNA VIKING^® retailers for a Manufacturer's Suggested Retail Price (MSRP) of $1,799 USD. For more details on the new sewing and embroidery machine and to find a store near you, visit www.husqvarnaviking.com.

ABOUT HUSQVARNA VIKING^®

HUSQVARNA VIKING(R) premium sewing machines have been produced using world-renowned Swedish engineering since 1872 and have been bringing new sewing innovations to the marketplace for 143 years. That tradition of renowned craftsmanship continues today with a commitment to sewing innovation and thoughtfully created machines made for the enthusiast sewer. HUSQVARNA VIKING(R) sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime. Visit www.husqvarnaviking.com for more information on HUSQVARNA VIKING(R) products and retailers.