SOURCE: ParkVu

ParkVu

August 09, 2012 08:00 ET

Live Nation Partners With Monstro to Bring Social Reaction Data to BigChampagne's Ultimate Charts

LOUISVILLE, KY and LOS ANGELES, CA--(Marketwire - Aug 9, 2012) - BigChampagne and Monstro are partnering to bring Monstro's best-in-class social data for music to BigChampagne's groundbreaking Ultimate Charts. Monstro measures social sharing activity of songs in real time and will feed that data directly to BigChampagne. Acquired by Live Nation in 2011, BigChampagne examines information about airplay, sales, streams, downloads, listens, views, mindshare, fan interactions and social connections and provides comprehensive insights into the 360-degree relationship between artists and their fans. BigChampagne's core products, Ultimate Chart and UC Pro, are widely recognized as providing the most comprehensive analytics products in the music vertical.

"BigChampagne collects and analyzes more information about entertainment and online audiences than anyone in our sector's history. The addition of Monstro's data makes our charts even more timely, comprehensive and reflective of real-time fan buzz," said Adam Toll, president of BigChampagne.

"Partnering with BigChampagne to provide social data to the Ultimate Chart solidifies Monstro's position in the industry as the key provider of unbiased social data," said Jeff Fedor, co-founder and co-CEO. "By adding Monstro's exclusive real-time data, Ultimate Chart will now include the songs and artists that fans are excited and buzzing about on social networks. And that's a great benefit for BigChampagne's audience."

Monstro's exclusive data empowers the multi-billion dollar music industry to understand consumer reaction and interest to a particular song or performance in real-time. By capturing music shared on social networks and analyzing social reaction, Monstro identifies fans and trends. This data is more critical than ever before as the music industry transitions their sales model from physical retail outlets to the current direct-to-consumer model. 

About BigChampagne/Live Nation Entertainment
BigChampagne is a leading developer of technologies for collecting, analyzing and distributing media metrics. The company acquires and analyzes billions of online and offline data points about popular entertainment. Live Nation Entertainment acquired BigChampagne in December 2011 and is the world's leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

About Monstro
Monstro is the only company that measures social reaction and social life cycle of music, television, film and sporting events in real time. Monstro offers services and analytics to entertainment and media companies that increase subscription and advertising revenue and provides highly targeted lead generation. Through a deep understanding of content and consumers, Monstro has unique insight about any audience. Monstro is a product of ParkVu, Inc. More information can be found at themonstro.com.

Contact Information

  • Press Contacts

    Monstro:
    Cynthia Harris
    PR Strategy Group
    650-520-8343
    Email Contact
    @CynthiaaHarris

    Live Nation:
    Kathleen Strouse
    Email Contact