SOURCE: liveBooks, Inc.

June 17, 2008 09:00 ET

liveBooks Supports Photo Community and Promotes Social Change Through "Conscious Communities"

Initiative Formalizes Company's Long-Standing Commitment to Providing Educational Resources for Professional Photographers and Using Photography as a Means for Driving Social Change

SAN FRANCISCO, CA--(Marketwire - June 17, 2008) - liveBooks, Inc. (, the leading provider of customized portfolio websites and marketing software for professional photographers, today announced it is bringing its numerous ongoing philanthropic activities together under the name "Conscious Communities." Since its inception, liveBooks has been dedicated to helping grow and sustain the photo community by providing educational resources that empower photographers to pursue their passion, hone their craft and build successful, sustainable businesses. In addition, the company's employees have individually and collectively demonstrated a strong desire to integrate a sense of social responsibility into the very fabric of the company. The formalization of Conscious Communities allows liveBooks to centralize and more strategically direct these activities and maximize their impact.

"Given our focus as a company and our individual passion for creative pursuits, it is natural for liveBooks to nurture and give back to the photo community," said Andy Patrick, president and CEO of liveBooks. "The employees of liveBooks and I have long shared a passion for supporting photographers and helping them to succeed while at the same time enhancing the world we live in through creative expression and the power that photography has to help drive social change."

Conscious Communities - Educational Activities

--  Advertising Photographers of America (APA): ( The
    APA is a community of photographers focused on meeting the needs of the
    commercial photographer. Their members are working together towards a
    common goal of ensuring that their profession continues with high ethics
    and recognition. Through its national sponsorship of the APA, liveBooks
    helps advance the organization's mission by providing membership
    incentives, marketing and technical support of the APA's annual photo
    contest, and numerous educational seminars and resources.
--  Aperture Users Network (AUN): ( The AUN helps
    photographers learn how to use their images in new photographic and
    multimedia ways through the use of the Apple Aperture application. By
    underwriting the Aperture twelve city road tour, liveBooks is providing
    photographers in-depth training on using Aperture and other digital
    workflow tools that can help them better run their businesses.
--  Photographers in Focus: ( The
    nature of a photographer's profession separates them from both their
    subjects and colleagues. This video series, created by liveBooks and hosted
    on the company's website, is designed to offer viewers an intimate view
    into the individual personalities of leading photographers and share with
    the photo community insight about how each subject has achieved their
    professional success.

Conscious Communities - Social Change Activities

--  The National Geographic All Roads Competition:
    ( By recognizing and
    supporting talented international indigenous and minority-culture
    photographers, this competition is able to share with the world
    photographers who are documenting their shifting culture and community.
    liveBooks CEO Andy Patrick got involved with the competition as a
    Founding Advisory Board member, with a focus on educating participating
    photographers on how to best market themselves to obtain grants to
    sustain their work. Through competition sponsorship, liveBooks furthers
    Patrick's efforts by sustaining a commitment to marketing education and
    producing a free website for each award winner, enabling them to easily
    expose their work to a worldwide audience.

--  FiftyCrows Foundation: ( Founded by liveBooks CEO
    Andy Patrick, FiftyCrows is empowering social change and supporting the
    work of indigenous photographers through its annual grant competition
    and awards, and its efforts to promote the work of these photographers
    through email, direct mail, online marketing and television
    programming. In addition to powering the FiftyCrows gallery website,
    liveBooks also provides a free website to all grant winners, enabling
    these photographers to expose their work to a worldwide audience that
    would have otherwise been out of reach, thereby enhancing their ability
    to drive social change.

--  liveBooks has designed and hosts clean, user-friendly and search-
    optimized websites for several organizations in order to help them
    convey their key messages and expand their reach within the photo
    community to garner greater attention, membership and investment.
    liveBooks provides complimentary sites for organizations including:

    --  Proof: Media for Social Justice: ( This non-profit
        organization is committed to raising awareness of issues facing
        post-conflict societies and encouraging social change through the
        use of photography. In addition to the liveBooks-donated website,
        liveBooks CEO Andy Patrick serves as a Board member of Proof.

    --  The About Face Project: ( Started by
        photographer John Russo, this traveling exhibition and book exposes
        the natural beauty of individuals. A portion of proceeds from the
        project benefit SmileTrain, an international charity helping
        children with cleft lips and palates in developing countries.

    --  What Matters: ( Created by bestselling
        author David Elliot Cohen, "What Matters" is a collection of
        socially conscious photo-essays by world-renown photojournalists
        that address key issues such as global warming, AIDS, genocide and
        global Jihad.

About liveBooks

liveBooks, Inc. is the leader in providing fully editable customized website creation and management solutions along with innovative online tools that empower professional photographers to grow their businesses. As creative professionals ourselves, we understand the passion behind our customers' work and their needs to easily upload, edit, market, send and sell their images in a simple and streamlined way. liveBooks is committed to pioneering new ways to help photographers efficiently translate their work into effective online experiences that increase their exposure and connect their creative vision with the world at large.

Contact Information

  • Media contact:
    Charna Cummings
    Matter Communications for liveBooks, Inc.
    978-499-9250 x222
    Email Contact