NEW YORK, NY--(Marketwired - Feb 4, 2014) - LiveDeal (NASDAQ: LIVE) continues to enhance its innovative, new real-time "deal engine" www.livedeal.com in an effort to distinguish itself from other competitors in the space and to strengthen its brand for both restaurant owners and consumers. The latest addition to the platform is DealCentral which comes on the heels of an announcement earlier this month that the company will be adding both Apple iOS and Android apps to access livedeal.com.
DealCentral has the potential to change the industry by putting all of the power in the hands of businesses that use the platform to entice potential customers with offers and deals. Multi-billion dollar deal giant Groupon doesn't have it, and as far as LiveDeal CEO Jon Isaac knows, no other company in the space does either. "We are thrilled to launch what we believe is the very first online deal portal of its kind that lets restaurants take complete control of their deal flow and manage all aspects of their special offers directly to their markets in real time."
With this addition, LiveDeal is giving the $660 billion dining industry extreme flexibility to control its traffic 24 hours a day. DealCentral lets restaurants instantly create, modify, pause and play and most importantly publish promotional deals to hungry nearby diners. Isaac says, "Now restaurants can dynamically manage offers and adapt, in real time, to their changing business conditions and trends. This is a new level of flexibility and control that we expect will drive strong adoption and brand affinity."
While the livedeal.com "deal engine" is just a few months old, its popularity has quickly caught on in the dining industry in those cities it has officially launched, San Diego, Los Angeles, and San Francisco. So, why not take an idea that is working very well and make it even easier to offer deals to consumers.
Jon Isaac said this addition will "give restaurants the full capability to change their deal 'on the fly,' based upon real time business conditions." He added, "Restaurants are able to create deals and publish them either instantly or on a preset and recurring schedule so that a deal runs automatically." And, with this kind of flexibility, it's clear to see why more than a thousand restaurants are using the platform already.
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This article is the opinion of SMMG and was written based upon publicly available information. LiveDeal hasn't endorsed or compensated SMMG for this article.