SOURCE: LiveDeal, Inc.

LiveDeal, Inc.

April 11, 2014 08:30 ET

LiveDeal, Inc. Following Familiar Revenue Model; Monetizing Deal Engine Is Next

NEW YORK, NY--(Marketwired - Apr 11, 2014) - LiveDeal (NASDAQ: LIVE) is currently following a growth model that will lead to monetizing its unique, real-time "deal engine" www.livedeal.com that connects merchants with consumers and drive more revenue into the company. In order to create a platform it can, in fact, monetize the company is following a tried and true model that calls for traffic and lots of it. 

Basically the company's business model calls for increasing the number of cities where the deal engine will launch, and in each of those cities, the goal is to grow restaurant participation on its platform. At the same time, LiveDeal will drive users to livedeal.com who will then benefit from the promotions those participating restaurants present to consumers in real-time.

Had Facebook been a publicly traded company when the social network launched in 2004, most wouldn't have given it a chance to be an almost $120 billion company as it is today. Ten years later most of Facebook's revenue comes from advertising, and that revenue is possible because it built a popular platform that generated millions of users. Of its more than 1.2 billion users, almost a billion are mobile users.

In LiveDeal's model, adding more cities to its online and mobile site will ideally lead to adding more restaurants which in turn, will lead to adding more users, and it is those users who will increase traffic to livedeal.com.

Once LiveDeal builds significant daily traffic, it can then parlay that traffic into revenue through advertising and a pay-per-click model that restaurants can use to gain a premium listing on the platform in their local areas.

The company's strategic partnership with www.Menu1.com will grow the number of restaurants participating on the platform and assist LiveDeal in introducing its product into new cities and metropolitan areas around the US. Meanwhile, the newly launched Android app and the eventual launch of its iOS app will make it easier for on-the-go consumers to find the restaurant promotions on livedeal.com.

So, there is a method to the madness at LiveDeal and when advertising opportunities and competing restaurants vying for premium placement of their promotions in cities all across the US generate additional revenue streams, the current process of adding cities, restaurants, and users will all make sense.

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SMMG is a Research and Content Development IR firm that offers a platform for corporate stories to unfold in the media with Reports, Interviews and Articles. This article is SMMG's opinion and was written based upon publicly available information. LiveDeal hasn't endorsed or compensated SMMG for this article. SMMG is compensated for LiveDeal content by a third party who reserves the right to buy, sell or remain neutral on securities at any time before, during, or after the publication of this article. To date, SMMG has received total compensation of $38,780 for LiveDeal content. For information visit: www.stockmarketmediagroup.com.

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