LiveHive Systems Inc.

LiveHive Systems Inc.

September 11, 2007 16:20 ET

LiveHive Launches Next Version of Nanogaming™ for NFL Season

New features include head-to-head predictions

WATERLOO, ONTARIO--(Marketwire - Sept. 11, 2007) - LiveHive Systems™, a company that is taking a pioneering role in interactive TV, is pleased to announce the release of its next generation of NanoGaming for Football for the coming 2007 NFL season. The new version offers an enhanced user experience and provides additional prediction opportunities that make the game even more exciting for football fans. Clients for this new version of NanoGaming include ESPN and the NFL's San Francisco 49ers.

Technical advancements for NanoGaming, which will be incorporated for the 2007-2008 NFL season, include:

- Increased scalability, allowing for hundreds of thousands of simultaneous players,

- Enhanced graphic and animation capabilities to boost player enjoyment levels,

- New prediction opportunities, including head-to-head predictions, such as "Which quarterback will throw for the most yards in the first half?",

- New community features, such as 'Chat' and 'Invite-a-friend' that increase the overall competitive and social aspects of each game.

With NanoGaming, each football game is an interactive experience where viewers can make hundreds of predictions from their computers, and answer trivia questions about the players, the teams, and the game strategy. NanoGaming offers pre-game, half-time, and real-time/in-game predictions. For example, in the pre-game segment, viewers can predict which team will win the game, who will score the first touchdown, or how many points will be scored in the half. At half-time, players can predict who will score the next touchdown or who will get the most rushing yards. During the game, players can predict whether or not a team will score on a particular drive, if the kicker will make a field goal, or if a coach's challenge will be overturned. Each prediction involves points based on actual probabilities, calculated in real-time, and rewards players for selecting outcomes that have a lower chance of occurring.

As players compete with other viewers and earn points, they can climb a leader board and win prizes.

"We want to create the ultimate live gaming experience for football fans and are really excited about the launch of two high-profile NanoGaming Powered football games," said Dave Bullock, President and Co-Founder of LiveHive Systems. "With millions of viewers tuning into football each week, it won't be long before viewers expect real-time interactive TV like the NanoGaming experience, for all their favorite sports and TV shows. With the continued evolution of NanoGaming technology, we are staying ahead of the curve and continue to be an innovator at the forefront of interactive television."

NanoGaming had its NASCAR debut in July when LiveHive signed Turner Sports New Media for 'Live Race Trivia presented by Shell' launched on Interactive TV was also introduced to reality TV with Big Brother 'In The House' on the Global Television Network in Canada.

About LiveHive Systems Inc.

LiveHive Systems™ is a privately held software development company that specializes in two-screen, interactive technology for TV broadcasters, fantasy sports sites, and web portals looking to differentiate their offering and increase value to viewers, advertisers and stakeholders. Its flagship product, NanoGaming, converts live TV shows into hundreds of real-time prediction opportunities, giving audience members a continuous and engaging way to accumulate points, play with friends, and win prizes.

LiveHive provides software, integration, joint marketing initiatives, and a 24-hour Broadcast Control Center, which supports the comprehensive NanoGaming schedule. LiveHive Systems is based in Waterloo, Ontario, which was recently named the world's top intelligent community by the New York-based Intelligent Communities Forum.

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