SOURCE: LiveIntent


December 12, 2011 09:00 ET

LiveIntent Adds Strategic Hires, Scales to Support Growth in Demand for Real-Time Display Ads in Email

NEW YORK, NY--(Marketwire - Dec 12, 2011) - LiveIntent, the first company to give email advertising the same functionality as display, today announced the addition of new executives to its team. Jon Beck joins LiveIntent as VP, publisher development, Rob Adler as national sales director and David Katz as director of business development.

"We're solving an obvious, but huge problem that publishers face -- how to optimize their email inventory in existing newsletters, alerts and notifications with ads sold by the publisher, indirect demand and house ads," said Matt Keiser, CEO, LiveIntent. "By working with LiveIntent, publishers dramatically simplify their email ad operations. For advertisers, LiveIntent is making email as easy to buy as display media. Solving this problem for both publishers and advertisers creates an efficient marketplace that didn't exist before."

As VP of publisher development, Beck is in charge of overall publisher success and satisfaction and manages a team of publisher development managers who help publishers leverage LiveIntent's email ad platform.

Prior to joining LiveIntent, Beck held senior management positions at The Access Network Company and The New York Daily News/ At The New York Daily News/, Beck was the vice president of digital and managed NYDN's digital business unit from ideation to an almost $20 million line of business in four years. He was instrumental in positioning as an industry leader in online publishing. Beck also served as an executive leader on the Yahoo Newspaper Consortium Joint Steering Committee from 2007 through 2010.

In his role as national sales director, Adler is responsible for ad sales revenue and managing the demand-side team at LiveIntent. He is tasked with educating the agency and advertiser community on the opportunity to reach engaged audiences through LiveIntent's email ad platform.

Before joining LiveIntent, Adler held sales positions at Pandora, and Maxim Digital and founded ContextualNet, a successful ad network that was sold to WhenU in 2004.

As director of business development, Katz is responsible for developing product goals and partnerships with agencies, while leading LiveIntent's integrations with DSPs, data providers, and other technology partners.

Katz brings years of experience to his position as director of business development, having previously worked at Cadreon as the associate director of optimization and MediaVest, where he was on the digital analytics team for Proctor & Gamble. Katz was the sixth employee at AdMeld, where he played a vital role in the growth and development of the company. Katz is also the founder of the New York City based networking group, Adverlytics.

About LiveIntent
LiveIntent is the only company with a real-time display ad platform for email. LiveIntent works with advertisers, publishers and agencies to provide ad optimization, DSP/trading desk and exchanges capabilities. The company is backed by Shasta Ventures, Battery Ventures, First Round Capital, Lerer Ventures and Grape Arbor VC. LiveIntent was founded in 2009 and is headquartered in NYC. For more information and a demonstration of the company's technology in your own inbox, visit

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