SOURCE: LiveIntent

LiveIntent

January 31, 2012 10:00 ET

LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email Marketing

Integration With Convertro's Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent's Publishers' Exchange Inventory

NEW YORK, NY--(Marketwire - Jan 31, 2012) - LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has integrated its services with advertising technology from Convertro, the leader in providing advertisers enhanced transparency into the effectiveness of their online marketing channels and optimization. This integration provides advertisers with a better understanding of the value of LiveIntent's inventory within their overall digital media footprint.

Previous constraints in the email space only made it possible to track last click conversions or direct consumer behaviors back to email, but Convertro's Multi-Attribution service allows advertisers access into every marketing touch that led to a conversion without limits on the number of touch points, cookie windows and other constraints. By partnering with Convertro, LiveIntent can now attribute an action back to an email ad placement, even if the consumer decides to shop around before converting into purchase.

"This integration was driven by our goal to provide advertisers with more knowledge and transparency into the impact of our email advertising offerings," said Jason Oates, President LiveIntent. "With Convertro's unique attribution service, we can now prove to advertisers how effective their email advertising campaigns are by identifying how they impact the top (awareness) and bottom (conversion) of the sales funnel. This is important to brand and direct advertisers."

"By tapping into Convertro's technology, LiveIntent will now be able to prove to advertisers accurate contribution of email marketing efforts to best optimize their revenue from email ads," said Jeff Zwelling, CEO and Co-Founder, Convertro. "Convertro strives to provide advertisers with transparency and in turn, give our customers the attribution they deserve."

This integration is one of many strategic initiatives from LiveIntent, including new product offerings to its portfolio and personnel additions to accommodate the company's rapid growth.

About LiveIntent
LiveIntent is the only company with a real-time display ad platform for email. LiveIntent works with advertisers, publishers and agencies to provide ad optimization, DSP / trading desk and exchanges capabilities. The company is venture-backed by Shasta Ventures, Battery Ventures, First Round Capital, Lerer Ventures and Grape Arbor VC. LiveIntent was founded in 2009 and is headquartered in NYC. For more information and a demonstration of the company's technology in your own inbox, visit www.liveintent.com.

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