SOURCE: LiveIntent

LiveIntent

February 23, 2012 10:00 ET

LiveIntent Endorses Email Providers With LiveCertified Alliance Program

LiveIntent Partners Now Have a New Tool for Growth

NEW YORK, NY--(Marketwire - Feb 23, 2012) - LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has launched LiveCertified, an alliance program for email service providers (ESP) and other email marketing ecosystem partners. The program is designed to help ESPs and data partners stay up to date on the latest email ad serving and revenue generation technology available through LiveIntent. It also ensures that mutual clients are able to implement LiveIntent LiveTags with ease, making real-time advertising in email a turnkey and profitable solution for LiveCertified partners and their clients.

As part of the launch, LiveIntent has announced key partnerships with ESPs who have already joined the LiveCertified program. Participating ESP partners include MailChimp, SilverPop, Adestra, Email Predict and BrightWave.

ESPs in the program can now offer their customers a simple way to include real-time ads in their emails without additional add-ons or development. ESP integration with LiveCertified offers publishers a way to offset the costs of sending email to customers, while helping advertisers and brands reach consumers where they spend the most time: their email inbox.

Before participating in the LiveCertified program, partners simply have their implementation and LiveTag parameters vetted by LiveIntent. Acceptance into the program certifies that partners are compatible with the latest LiveIntent LiveTag capabilities, which enable publishers and advertisers to buy and sell display ads within email newsletters, alerts and notifications.

"Email is the most direct and personal advertising medium available to marketers, but publishers have been frustrated by the challenge of monetizing this valuable email ad inventory as easily as their websites," said Ed Vincent, CEO of Email Predict. "By joining LiveIntent's LiveCertified program, we offer our clients an innovative yet proven technology for them to increase their email marketing revenues. LiveIntent's offering has allowed us to align our growth goals with our publisher clients who have long regarded email as a cost center. The best part is that implementation is simple; we have been able to get our customers live in minutes. Working with LiveIntent has been a win-win for our clients and for us."

"The LiveCertified program is about compatibility and client growth," said Henry Hyder-Smith, Managing Director of ESP Adestra. "As a member, our clients know that our LiveTag parameters have been tested and work as expected. We're excited to partner with LiveIntent and help our clients increase their email publishing revenue."

For advertisers, working with a LiveCertified ESP has the added value of access to an advertising exchange within email -- the first that has been able to bring the features of display ad buying and selling to the table.

"Real-time advertising in email is a mega trend for email marketers," said David Daniels, CEO, The Relevancy Group. "Publishers can finally make money like retailers, and that means they will fully embrace email. LiveIntent's ability to optimize ads based on user location and device is timed perfectly with the increasing dominance of the smartphone in the email experience."

"At LiveIntent, we're committed to working with all members of the email ecosystem to help prove to the larger marketing community that email remains the true killer app for publishers, advertisers and consumers," said LiveIntent COO Dave Hendricks. "The LiveCertified program is meant to fully align the revenue and ROI goals of ESPs, publishers and advertisers while bringing value in terms of well-targeted ads to consumers."

About LiveIntent
LiveIntent is the only company with a real-time display ad platform for email. LiveIntent works with advertisers, publishers and agencies to provide ad optimization, DSP / trading desk and exchanges capabilities. The company is venture-backed by Shasta Ventures, Battery Ventures, First Round Capital, Lerer Ventures and Grape Arbor VC. LiveIntent was founded in 2009 and is headquartered in NYC. For more information and a demonstration of the company's technology in your own inbox, visit www.liveintent.com.

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