CHICAGO, IL--(Marketwire - Nov 27, 2012) - LiveLab® Network announced a new kind of program -- the first to converge live experiential and social media interaction with real time optimization. Inventing the Future with Robert Tercek is about what's next after what's next. The series will launch live during New Media Expo in Las Vegas on January 8, 2013.
Media visionary, Robert Tercek, goes deep into the labs and garages of the world to show you where our universe and society are going. The program showcases the newest emerging trends in science, medicine, technology, media and entertainment with topics ranging from the robot car to the future social network.
Dubbed the "TV Anarchist" by The Industry Standard and named one of the "Digital Dozen" most influential players in new media by Variety, Tercek has been an acclaimed industry leader across every digital platform: MTV, OWN, Sony Pictures, satellite television, broadband, gaming and mobile networks. He is a voting member of the Academy of Television Arts and Sciences.
Tercek and LiveLab collaborated to create a brand new live web TV show that's as futuristic as its subject matter.
"Inventing the Future is not exactly a TV show," said Robert Tercek. "Think of it more like an example of what comes next after TV. It's a show that is designed, from the ground up, to incorporate social media, gaming and live interactive features that will give the audience a meaningful way to participate. A little futuristic, maybe? Perfect. That's what the show is all about."
"Every element of the show experience serves its namesake of invention," said Barry Krause, CEO and founder of Suite Partners Inc. and its LiveLab Network. "For example, it's not just the first news show with its own live band, we invented a new musical form: live composition sound design. The band, led by seven-time Grammy winning drummer, composer, and professor, Paul Wertico, is appropriately named Paul Wertico and What's Next."
LiveLab Network is the brainchild of Barry Krause, a former advertising c-suite executive who headed leading agencies like Publicis, Hal Riney and JWT. He was the man behind successful brand campaigns, including Subway's Jared and Progressive Insurance. Krause created custom LiveLab studios for leading brands like Kenmore, Craftsman and Nike seeking to connect with their audiences in more authentic, interactive and engaging ways. Based on the dramatic success achieved by these brands, LiveLab Network was formed to create a lineup of original programming and is now seeking brand integration partnerships.
Founded in 2009, LiveLab is a unit of Suite Partners Inc., the world's largest producer of original YouTube content. LiveLab creates candid branded content proven to engage consumers in valuable new conversations. According to Erin Hunter, formerly EVP at comScore and now Head of Global CPG Marketing at Facebook, "LiveLab candid content doubled social media reach and generated a 6 to 1 viewership margin over that of the top 100 brands on Facebook." http://suite.is/2011/comscore-social-essentials-launches/
LiveLab programming has won numerous awards, including CES Innovation, SXSW's Interactive Business Award and two Emmy nominations.
For additional information on LiveLab, and Suite Partners, please visit www.livelab.is.