SOURCE: Lively

Lively

May 20, 2013 09:30 ET

Lively Captures the Live Concert Experience for Fans

Lively Creates a Lasting Memory of the Concert Experience and Delivers It Immediately After the Show, Now Fans Can Put Their Phones Away, Relax and Enjoy the Show

SEATTLE, WA--(Marketwired - May 20, 2013) - Attending a live concert is an amazing experience. Lively (www.getlive.ly) is making it one you'll never forget. Launched today, Lively is where bands and fans come together to make the concert experience unforgettable. Through Lively's technology, live music performances are automatically captured at venues of all sizes and are made immediately available to concert-goers via the Lively app on both iOS (http://bit.ly/ZpOlYH) and Android (http://bit.ly/100Pfjb) platforms.

"The Lively concept came about in response to the overwhelming number of fans we observed at concerts who were attempting to use their phones to capture the experience and memory of a live show and share it with their friends," said Dean Graziano, founder and CEO of Lively. "Each live show is such a unique performance and an individual experience for each fan; we just saw the need for a better way to capture the experience. We take care of everything for the concert-goer, so they can just relax and enjoy the show. The feedback from the fans, artist, and music community has been amazing! Lively has introduced a new way to deliver a high quality experience for the fans and help drive new incremental revenue and exposure for the bands."

Here's how it works: Concert-goers simply download the free Lively app onto their iOS (http://bit.ly/ZpOlYH) or Android (http://bit.ly/100Pfjb) devices which allows them to purchase the performance they just attended, immediately after the concert for $4.99 for audio or $9.99 for both audio and video. To Lively enable the bands, they simply leverage Lively's Audio Manager where Lively provides the software applications and technology required for any artist to capture and sell quality audio and video of their shows.

Click the following link to see a demo of the Lively experience: https://vimeo.com/65528593.

"Fans and those of us in the live music industry have been waiting for a solution like Lively for quite some time," said Alex Kochan, vice president, AEG Live Pacific NW. "Live shows are a unique and special experience, Lively captures the essence of that experience and gives the fans a way to take that specific show home with them. How cool is that? Show up, enjoy the show, no need to try and record it on your iPhone, Lively does it better. There are hundreds of live shows I now wish I had a recording of. Lively is a win-win for everyone - both bands and their fans."

The Lonely Forest (www.thelonelyforest.com) show held May 4th at The Crocodile Café in Seattle represented the first time Lively had officially promoted and sold audio and video content packages. The sold out show of 500 concert-goers, included an addressable smartphone audience of 350. Of those with an Android or iOS device, 228 downloaded the free Lively App resulting in 33 in-app content packages purchased or a nearly 15 percent conversion rate.

"Working with Lively was a lovely experience," said Tony Ruland, band member of The Lonely Forest. "Truly professional people that never made their presence on stage known in a distracting way. I can't wait to work with them again. Not to mention the final product is beautiful."

While in Beta over the past few months, Lively has captured live music performances by bands in the greater Seattle-area, some varied examples including ISSUES (www.issuesrock.com), Hey Marseilles (www.heymarseilles.com), Damien Jurado (www.damienjurado.com), Widowspeak (www.facebook.com/widowspeakband) and The Lonely Forest.

To view and listen to samples of these concert experiences that Lively is delivering visit: http://vimeo.com/65745781.

About Lively
Lively (www.getlive.ly) is where bands and fans come together to make the concert experience unforgettable. Through Lively's technology, live music performances are automatically captured at venues of all sizes and is immediately available to concert-goers. With their hearts pumping and ears still ringing, fans can share a front row seat to the shows they just attended via the Lively app, available on both iOS (http://bit.ly/ZpOlYH) and Android (http://bit.ly/100Pfjb) platforms. For more information, visit www.getlive.ly, on Facebook: www.facebook.com/LivelyLLC or follow us on Twitter @LivelyLLC.

Contact Information

  • CONTACT:
    Steve Stratz
    Illuminate Public Relations for Lively
    206.300.9134
    Email Contact