SOURCE: Livemocha

Livemocha

September 14, 2010 06:01 ET

Livemocha™ Brings Affordable Language Learning to the U.S. Hispanic Community

World-Class Content Combined With Social Networking Promises Conversational English Fluency for Hispanics Eager to Close the Income Gap

BELLEVUE, WA--(Marketwire - September 14, 2010) -  Livemocha™, the world's largest online language learning community, today announced the launch of Livemocha Active English™ -- a ground-breaking language program which promises conversational fluency through the combination of world-class course curriculum, personalized feedback from Livemocha Experts, and limitless practice with native speakers.

Livemocha's mission is to teach everyone in the world a second language, a mission which is especially relevant to the growing U.S. Hispanic community as they work to establish themselves economically and socially in the United States.

According to U.S. Census data, English proficiency among foreign-born income earners has a substantial impact on income potential. Foreign-born workers with a high English proficiency, on average, earn 59 percent higher wages than their counterparts with low English proficiency. That number jumps to 71 percent when the wage earner has a college degree. Even those without a high school degree, knowing English equates to 56 percent more income than those without a high school diploma.

When you factor in the same census data that shows more than 10 million Hispanics in U.S. struggle with English and pair that with Livemocha member surveys that indicate at least 10 million English-speaking Americans want to learn Spanish, you have a perfect environment in which reciprocal learning can occur.

Beyond closing the income gap, Livemocha is even more passionate about building a bridge between native Spanish and English speakers in the U.S. -- fostering better communication, deeper cultural appreciation, and conversational confidence for all. With Livemocha, Hispanics can share their skills in Spanish conversation with eager participants while developing and practicing their English skills with helpful native English speakers.

Designed with the help of leading language publisher Pearson, Active English provides a set of online self-study courses, which match or exceed the educational caliber of traditional textbook curriculum, while integrating online community instruction to ensure the level of fluency that only practice with native English speakers can bring. Active English promises conversational fluency upon course completion and at a fraction of the cost of traditional language learning software.

KEY FACTS/HIGHLIGHTS

Started in 2007, Livemocha has created the world's largest online language learning community where six million members delight in sharing and learning a foreign language while bridging cultures and traditions from around the world. Livemocha offers a transformational approach to language learning by helping language students develop fluency with lessons built around real conversations and online connections with native speakers.

Livemocha Active English Features:

  • Subtitled video conversations and conversation practice exercises that teach essential English words and phrases needed in day-to-day conversation
  • Interaction and practice with native speakers; more than one million helpful suggestions provided by members every month in response to completed exercises
  • Personalized guidance; Livemocha Experts are available to evaluate each speaking and writing exercise
  • World-class learning content from the leading educational publisher including practical grammar lessons
  • One-year Active English access for $149.95
  • Monthly Active English access for $19.95

SUPPORTING QUOTES

Michael Schutzler, CEO of Livemocha
"When an Hispanic American becomes fully conversant in English," said Michael Schutzler, CEO of Livemocha. "Not only does it dramatically increase income potential, but it builds a bridge between cultures that lasts for generations."

Dr. Steven J. Sacco, PhD in Foreign Language Education; language professor at San Diego State University
"The best way to learn a language is the combination of total immersion and tutorials with a native speaker. I continually recommend Livemocha and require my students join for the unmatched conversational focus and built-in motivation of a worldwide support network of other language learners. Livemocha is the best online language program I have seen and used -- vastly superior to Rosetta Stone in terms of cost and the variety of language functions it offers."

Bill Anderson, President of Global English Language Teaching, Pearson Education
"The Active English language learning program, created in partnership by Pearson and Livemocha, is an exciting development for non-native speakers of English in North America who are struggling to overcome the language barrier. Now all those who wish to learn or improve their English can access our world-class curriculum and content combined with online interaction and the support of Livemocha experts and native English speakers."

SUPPORTING RESOURCES

About Livemocha
 
As the world's largest online language learning community, Livemocha fuses traditional methods and exercises with interaction and practice with native speakers across the globe for an unparalleled, dynamic learning experience that promises conversational fluency. Since launching in 2007, the Livemocha community has grown to six million members from 195 countries, underscoring the strong demand for an engaging, collaborative approach to language learning. Livemocha offers free and paid online courses in 38 languages and continues to grow with one goal in mind: to teach everyone in the world a new language. For more information about Livemocha, please visit http://www.livemocha.com.

Contact Information

  • Contact:
    Sean Sundwall
    Barokas Public Relations for Livemocha
    +1 206.264.8220