May 19, 2010 09:00 ET

LivePerson and Air2Web Take Chat Mobile

Joint Solution Connects Consumers With Live Agents via Text Messaging

ATLANTA, GA--(Marketwire - May 19, 2010) -   LivePerson, Inc. (NASDAQ: LPSN), a provider of online engagement solutions that facilitate real-time assistance and expert advice, and Air2Web, a mobile technology company that creates personalized brand experiences and complete customer relationships, announced today a partnership to provide a fully integrated mobile chat solution powered by SMS. AirCARE Mobile Assist enables chat agents to engage with consumers from virtually any mobile phone, from anywhere in the world, and is available today in LivePerson's application marketplace.

"We are pleased to work with Air2Web as a preferred partner and one of the first independent software vendors (ISVs) to build on our platform," said LivePerson CEO, Robert LoCascio. "With consumers becoming ever more dependent on mobile devices, we are excited to extend the reach of LivePerson solutions to mobile sales and service channels, creating new opportunities for businesses to engage customers, increase customer satisfaction and better maximize agent labor resources."

AirCARE Mobile Assist provides a complete suite of functionality for the full spectrum of mobile devices with offerings for SMS, mobile websites and mobile applications.

AirCARE Mobile Assist for SMS enables visitor-side texting with agents, not only from mobile devices, but in concurrence with online and voice channels. The solution extends live chat capabilities beyond the browser to any phone capable of sending SMS messaging, providing customers with on-demand access from anywhere, deflecting costly inbound phone volume and maximizing agent labor utilization. Employing a text-based solution can save call centers millions of dollars in deflected call costs (which can be as high as $8/call) compared to pennies on the dollar with interactive messaging.

In addition, for organizations that want to take advantage of the latest smartphones, Mobile Assist offers pre-packaged chat functionality to facilitate quick deployment. Mobile Assist for Mobile Web allows companies to quickly and easily add chat capabilities to their existing mobile-compatible web sites. With Mobile Assist for Mobile Apps, chat capabilities can easily be added to smart phone applications running on popular platforms such as iPhone™, Android™, and BlackBerry®. Air2Web also offers a full suite of mobile web and mobile app authoring and production tools to assist companies that do not yet have a mobile presence.

"Today's consumer is constantly on the go and demands access to support when and where it fits into his or her world," said Tom Cotney, President and CEO of Air2Web. "We are excited to partner with LivePerson to offer a solution that provides the ease and convenience of text messaging and quality support of live agents to our customers. Our goal is to help our customers build loyalty and trust with their own consumer base through flexible and personalized, two-way customer care."

"In the dynamic and demanding world of online trading, real-time and reliable customer service is absolutely essential in creating a robust investing experience," said Philip Bennett, Executive Vice President of OptionsXpress. "Mobile chat provides yet another powerful, easy-to-use tool to help investors manage existing investments and explore new opportunities."

For more information about LivePerson's mobile capabilities, please visit

To obtain the AirCARE Mobile Assist application, please visit LivePerson's application marketplace at

About LivePerson
LivePerson (NASDAQ: LPSN) is a provider of online engagement solutions that facilitate real-time assistance and expert advice. Connecting businesses and experts with consumers seeking help on the Web, LivePerson's hosted software platform creates more relevant, compelling and personalized online experiences. Every month, LivePerson's intelligent platform helps millions of people succeed online; more than 8,000 companies, including EarthLink, Hewlett-Packard, Microsoft and Verizon, rely on LivePerson to maximize the impact of the online channel. LivePerson is headquartered in New York City.

About Air2Web
For the past 10 years, Air2Web has created and delivered thousands of mobile messaging campaigns to subscribers around the world. Many of the largest and most successful corporations have improved customer service, reduced costs and increased revenue using our suite of products, which include AirCARE™ for Customer Care, CampaignPRO for Mobile Marketing and DirectTEXT for High Volume Messaging. Air2Web also provides an unmatched level of personal service through our best-in-class Client Services and Technical Support teams. For more information, visit us online at or text "CHAT" to "23157" for someone to contact you directly.

Contact Information

    Air2Web, Inc.
    Becky Biggs
    Office: 404 260 3510
    Email: Email Contact

    Amy Inlow
    Office: 212-609-4248
    Email: Email Contact