SAN FRANCISCO, CA--(Marketwire - Feb 4, 2013) - LiveRail, the leading video monetization platform for publishers, today announced the availability of its Real-Time Bidding (RTB) technology for HTML5 Video. Adding HTML5 to LiveRail's Video-RTB product suite enables publishers to achieve consistent monetization across web, desktop and now mobile/tablet video audiences.
Multi-screen distribution is rapidly becoming a key driver of audience growth for video publishers thanks to the increased accessibility of 4G LTE, larger screens and speedier processors. However, publishers are increasingly challenged to achieve consistent monetization across these divergent platforms, each of which has significantly different underlying technologies such as Flash and HTML5.
Publishers must navigate the challenges of this rapidly evolving landscape, by delivering video to any device, whether iOS or Android, smartphone or tablet. Publishers need powerful, platform-agnostic advertising technologies in order to reap the financial benefits of multiscreen's momentum. The addition of RTB for HTML5 makes this possible, by enabling brand advertisers to efficiently find and target viewers on any device.
"We're incredibly proud to be unveiling the first RTB solution for HTML5 Video," said Mark Trefgarne, Co-Founder and CEO, LiveRail. "This opens up new opportunities for publishers to develop compelling monetization strategies, increase content distribution and revenue-generation. The ability for publishers to successfully monetize their viewers on mobile devices is critical. RTB helps publishers maximize the value of every single stream, auctioning their viewer streams to advertisers in real-time helping to drive higher fill rates and CPMs."
Additionally, LiveRail's HTML5-enabled RTB platform is also the only native VPAID standard compliant offering available.
"Brand advertisers are clamoring for programmatic buying of video ads on smartphones and tablets," says Keith Eadie, VP of Marketing at TubeMogul. "Publishers are likely to see high demand for their inventory from day one, especially when you consider that most mobile inventory to date has been display inventory designed to drive clicks rather than serve branding goals."
LiveRail is the leading publisher monetization platform for video. With over 3bn impressions (25% of all online video ads) delivered via our platform each month, LiveRail sets the standard for innovative video advertising technology solutions. Our mission is to provide premium publishers with the technology to sell their video inventory smarter and safer, across all devices. Our technology is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression.
Founded in 2007, LiveRail's senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc is headquartered in San Francisco, California, with offices in New York, New York, and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures.