SOURCE: LiveRail, Inc.

April 24, 2014 11:06 ET

LiveRail Receives 2014 Digiday Publishing Award for Best Monetization Technology

Company Takes Home Industry Accolade for the Second Consecutive Year

SAN FRANCISCO, CA--(Marketwired - Apr 24, 2014) - LiveRail, the leading video monetization platform for publishers, was, for the second consecutive year, awarded a 2014 Digiday Publishing Award in the Best Monetization Technology for a Publisher category, which recognizes the industry's top technology platform enabling publishers to effectively manage their ad inventory and increase their advertising revenues.

"It's a great honor to be recognized by an esteemed panel of industry judges for the second year in a row," said Mark Trefgarne, Co-Founder and CEO, LiveRail. "With all the vendors in the advertising technology space, we take a lot of pride in providing our clients with a best-in-class, innovative technology that enables them to safely and effectively manage their video inventory while increasing revenues. We're very flattered and excited to receive this recognition and want to extend our thanks to Digiday for another wonderful event."

Held Wednesday evening at City Winery in New York City, the annual Digiday Publishing Awards Gala honored those moving the industry forward through overall excellence and breakthrough achievements in publishing. The Digiday Publishing Awards judging committee is comprised of leading media and marketing experts, journalists, industry insiders, publishers, and technology visionaries.

According to the Interactive Advertising Bureau's latest Internet Advertising Revenue Report, online ad revenue in the United States grew to $42.8 billion in 2013, bypassing broadcast TV revenue for the first time in history. Empowering publishers, LiveRail's Real-Time Bidding (RTB) technology analyzes impression-by-impression pricing data for every individual video stream, maximizing yield and fill rates across all buyers in real-time. Simultaneous ad calls that ensure that ads load and play four times faster than competitors, along with rich reporting with real-time analytics, enables publishers to accurately forecast and measure ad performance (bid price, fill rate, response rate, and more), with data that's updated on a second-by-second basis.

LiveRail's roster of premium publishers includes A&E Mobile, CBS Local, Conde Nast and Demand Media.

About LiveRail

LiveRail is the leading publisher monetization platform for video with more than 5BN impressions delivered via its platform each month, setting the standard for innovative video advertising technology solutions. LiveRail provides premium publishers with the technology infrastructure to sell their video inventory smarter and safer, across all devices. Recently recognized by Digiday Publishing Awards as the Best Monetization Technology for a Publisher, LiveRail is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression.

Founded in 2007, LiveRail's senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc. is headquartered in San Francisco, California, with offices in New York, London, England and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures. For more information visit: www.liverail.com.

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