SOURCE: LiveRail, Inc.

May 30, 2013 12:00 ET

LiveRail to Host First Annual Video Publisher Forum

Elite Conference Unites Premium Video Publishers and Industry Thought Leaders at the Forefront of Digital Video Advertising, Monetization and Innovation

NEW YORK, NY--(Marketwired - May 30, 2013) -  LiveRail, the leading video monetization platform for publishers, today announced it is hosting the first annual Video Publisher Forum, on June 12, 2013 at the Dream Downtown Hotel in New York City. Programmatic advertising veterans and thought leaders from AOL, CBS Interactive, New York Times, Roku, TubeMogul, Viacom, Vivaki, and WideOrbit are among those confirmed to speak at the Video Publisher Forum. For more information, the full agenda or to request invitation to the Video Publisher Forum visit: http://videopublisherforum.com.

According to eMarketer, video will soon account for 14.5 percent of all U.S. digital-ad revenue by 2016, up from 7.9 percent last year. While Forrester found that RTB has been the fastest-growing segment of the online video advertising market overall -- growing more than 100% from 2011 to 2012, and forecasts to grow more than 70% in 2013, also predicting that by 2014, real-time bidding (RTB) in online video advertising will account for 24.7% of all U.S. online video spending -- or $1.14 billion.

It is with this opportunity in mind that the Video Publisher Forum will feature sessions that explore the critical components necessary to ensure success for various video advertising initiatives. Attendees will walk away with global market intelligence, best practices for driving future growth, insights into sell-side solutions for video advertising, as well as a deeper understanding of delivering and monetizing across multi-platform devices, among related topics.

During the event, LiveRail will also unveil a new suite of exclusive publisher tools being deployed in the latest platform release. This new suite offers publishers a complete toolkit that is flexible and powerful but easy to use. It is designed to provide better planning, execution, delivery, reporting while boosting user engagement across platforms whether mobile or web, among other features and benefits.

"There has never been a time of greater transformation in the video advertising industry. As new devices are introduced and the viewing preferences of consumers shift, premium publishers are rethinking their go-to-market strategies and exploring new and more effective revenue models," said Mark Trefgarne, Founder and CEO, LiveRail. "Our Video Publisher Forum is the perfect opportunity to learn how some of the most experienced video publishers are working a number of market dynamics to their advantage."

This event will feature keynote presentations and breakout sessions delivered by customers, partners, Industry thought leaders, and LiveRail's own video advertising experts, followed by a VIP rooftop cocktail reception.

Featured sessions of the Video Publisher Forum include:

  • View from the Buy-Side: This session explores how the demand side really thinks, what drives media purchase behavior, and how can publishers secure increased spend.
  • Anatomy of a Programmatic Direct Deal: This session will explore the real world considerations of driving a successful Video Private Exchange forward by means of a direct deal, using a recent success story as an example.
  • The Publisher Perspective: Programmatic Video vs. Guaranteed: This session brings together some of the most forward-thinking publishers in the video advertising space to discuss their programmatic sales strategies.
  • Publisher Perspective of Nielsen Online Campaign Ratings: Join Andrew Feigenson, SVP Ad Platforms at Nielsen, to discuss the impact of OCR on publishers. Find out first hand how the product works, why buyers are adopting it and how publishers are adjusting to its impact.
  • Multiplatform Revenue Stream: Key executives from some of the industry's most forward-thinking publishers and IP-Video distribution platforms offer lessons from the field and provide insight into the most successful strategies for capitalizing on the trend toward multi-platform video consumption.

About LiveRail

LiveRail is the leading publisher monetization platform for video with more than 3bn impressions (25% of all online video ads) delivered via its platform each month and more than 1.7bn ads served in April 2013 alone according to comScore. LiveRail provides premium publishers with the technology and services to sell their video inventory smarter and safer, across all devices. Recently recognized by Digiday Publishing Awards as the Best Monetization Technology for a Publisher, LiveRail is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression.

Founded in 2007, LiveRail's senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc. is headquartered in San Francisco, California, with offices in New York, New York, London, England and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures. For more information visit: www.liverail.com.

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