October 15, 2013 11:35 ET

LIVESTRONG Foundation Hosts Popular Annual Event to Benefit People & Families Affected by Cancer

Team LIVESTRONG Challenge Takes Place in Downtown Austin on Oct. 20

AUSTIN, TX--(Marketwired - Oct 15, 2013) - The LIVESTRONG Foundation, whose mission is to improve the lives of people affected by cancer now, is hosting its popular annual benefit, the Team LIVESTRONG Challenge, on Sun., Oct. 20 in the heart of downtown Austin at Auditorium Shores. The Challenge is a multi-distance bike ride that includes 20-, 45-, 65- and 100-mile options for cyclists of all experience and fitness levels.

"The LIVESTRONG Foundation's longest standing tradition is our annual bike ride in Austin benefitting our mission to improve the lives of people affected by cancer today," said LIVESTRONG Foundation President and CEO Doug Ulman. "Every year we look forward to this event that bridges our past and future and brings the LIVESTRONG community together in memory of those we've lost to cancer and in honor of today's survivors. We get to hear directly from people about why our work matters and why the need to reinvigorate our efforts is so vitally important to those facing cancer."

Registration is open for the Team LIVESTRONG Challenge Austin online at and onsite at the LIVESTRONG Village at the Palmer Events Center (900 Barton Springs Rd.), Fri-Sun., Oct. 18-20. Keeping with the tradition of all Team LIVESTRONG Challenge events, the Foundation is hosting a free post-event party for riders and spectators at Auditorium Shores.

The Austin event marks the culmination of the 2013 Team LIVESTRONG Challenge, which traveled to Davis, Calif. and Philadelphia earlier this year. The Team LIVESTRONG Challenge is the organization's popular three-part series in Team LIVESTRONG's roster of more than 20 athletic events designed to raise funds and awareness for the Foundation's mission. Since 1997, Team LIVESTRONG has raised more than $80 million.

About the LIVESTRONG Foundation
The LIVESTRONG Foundation fights to improve the lives of people affected by cancer now. Created in 1997, the Foundation is known for leading an ongoing dialogue with patients and survivors, providing free cancer support services and advocating for policies that improve access to care and quality of life. Known for its powerful brand -- LIVESTRONG -- the Foundation has become a symbol of hope and inspiration around the world. Since its inception, the Foundation has served 2.5 million people affected by the disease and raised more than $500 million to support cancer survivors. One of America's top non-profit organizations, the Foundation enjoys a four-star rating from Charity Navigator and has been recognized by the National Health Council and the Better Business Bureau for its excellent governance, high standards and transparency. For more information, visit

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