SOURCE: Lance Armstrong Foundation

April 16, 2009 16:04 ET

LIVESTRONG™ Global Cancer Campaign Announces Hashemite Kingdom of Jordan's Commitment of $300 Million to Fund Three Cancer Control Initiatives

AUSTIN, TX--(Marketwire - April 16, 2009) - Today the Lance Armstrong Foundation (LAF) announced that the Hashemite Kingdom of Jordan has made a significant new commitment to cancer control as part of the LIVESTRONG Global Cancer Campaign, an initiative to address the burden of cancer worldwide. The five-year, $300 million commitment from Jordan will fund three important cancer control initiatives -- building a cutting-edge cancer treatment and research facility, developing a national cancer control plan and creating an Office of Advocacy and Survivorship.

The King Hussein Institute of Biotechnology and Cancer (KHIBC), named in honor of Jordan's former leader who died of cancer in 1999, will create 280 new cancer/critical care beds in Jordan, supply the complete range of inpatient and outpatient care and establish a research and development facility in the Middle East. The Jordanian Cancer Control Plan will focus on a population-wide approach to cancer prevention and treatment. The Office of Advocacy and Survivorship will focus on the spirit of volunteerism, patient awareness and survivorship and will unite patient support groups toward higher causes of education.

"Because cancer will be the leading cause of death worldwide in 2010, the LIVESTRONG Global Cancer Campaign encourages nations to make commitments to combating this disease. We applaud the Kingdom of Jordan for investing in the public health of its citizens through these generous initiatives and are grateful to its leaders for setting a precedent for other governments in the region and around the world," said Doug Ulman, LAF President and CEO and three-time cancer survivor. Ulman will travel to Jordan in May to participate in the World Economic Forum.

"With these investments, Jordan hopes other countries in the region will join us in our efforts to improve cancer care, research and development in the Middle East," said His Majesty King Abdullah II. "We are proud to be associated with the LIVESTRONG Global Cancer Campaign and are hopeful about the progress we can make together."

In addition to the 280 new beds for cancer patients, the KHIBC will provide living quarters for family members. The Institute will house state-of-the-art biotechnology research capabilities and labs that will attract, educate and retain the best and brightest medical and scientific staff in the region. KHIBC will also house a clinical trials management office and will be the first such clinical center in the MENA region. By offering cutting edge treatments and experimental medicines, the KHIBC will help make state-of-the-art cancer treatments available to all Jordanians.

In partnership with the World Health Organization, International Agency for Cancer Research (IARC), the U.S. National Cancer Institute (NCI), the American Cancer Society, and in alignment with UICC guidelines, Jordan is developing the Jordanian Cancer Control Plan. The NCCP will focus on primary prevention, cancer downgrading, smoking cessation and awareness of other high risk behaviors, as well as other targeted interventions in the MENA region. It is expected that this program will also serve as a pilot for several neighboring countries with similar specific cultural and financial challenges.

The Office of Advocacy and Survivorship, created as part of the KHIBC efforts, has started to identify, support, train and focus cancer survivors towards better medical care in the region. The specific targets will be changing the stigma of cancer through education and awareness campaigns, shaping cancer policy via lobbying, fundraising and growing a culture of volunteerism and by facilitating a culture for enrolling clinical trials.

Commitments such as Jordan's are critical to avoid a looming public health catastrophe. Cancer kills more people every year than AIDS, tuberculosis and malaria combined. It is estimated that cancer will be the leading cause of death worldwide by 2010. However, many governments devote few resources to fighting cancer and collect little information about its causes and effects. The LAF is working with world leaders to focus on developing international partnerships, cancer advocacy, research and data collection.

In addition to Jordan, Australia, the United States, Mexico and Ireland have expressed support for the LIVESTRONG Global Cancer Campaign, which is focused on supporting the 28 million people living with cancer worldwide, dispelling the misconceptions surrounding the disease and urging world leaders, leading cancer organizations and cancer survivors to join together in this effort. The Campaign's landmark event, the LIVESTRONG Global Cancer Summit, will take place in Dublin, Ireland, Aug. 24-26, 2009.

The Summit will make the case for urgent action to address the global cancer burden and introduce new commitments for cancer control by bringing together world leaders, corporations, non-governmental organizations and advocates in an unprecedented show of solidarity. The secondary purpose of the Summit is to build a global grassroots advocacy movement to influence global action in the fight against cancer. Participation in the Summit is by invitation only. LAF has outlined a commitment process that all world leaders and representatives from non-governmental organizations and corporations are required to complete to be eligible for invitation. For more information about the LIVESTRONG Global Cancer Campaign or the commitment process, visit www.LIVESTRONG.org.

Following its successes in Australia, California and Mexico, the LIVESTRONG Global Cancer Campaign will head to Europe for the Giro d'Italia (May 9-31), the Tour de France (July 4-26), the Tour of Ireland (Aug. 19-23) and the LIVESTRONG Global Cancer Summit in Ireland (Aug. 24-26), as well as other locations to be announced. For more information on the LIVESTRONG Global Cancer Campaign, please visit www.LIVESTRONGblog.org.

About the Lance Armstrong Foundation:

At the Lance Armstrong Foundation, we fight for the 28 million people around the world living with cancer today. There can be -- and should be -- life after cancer for more people. That's why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone anywhere can join our fight against cancer. Join us at www.LIVESTRONG.org.

Contact Information

  • Contact:
    Rae Bazzarre
    Lance Armstrong Foundation
    +1 (512) 279-8367
    Email Contact