SOURCE: LIVESTRONG

LIVESTRONG

December 07, 2010 14:27 ET

LIVESTRONG® Announces Davis, Calif. as New Location for 2011 Team LIVESTRONG Challenge

Fundraising Event Series Also Will Return to Austin, Texas and Philadelphia

AUSTIN, TX--(Marketwire - December 7, 2010) - Today, LIVESTRONG announced that Davis, Calif. will serve as the new location for the LIVESTRONG Challenge, the organization's popular three-part series in Team LIVESTRONG's roster of more than two-dozen athletic events designed to raise funds for the fight against cancer. The Team LIVESTRONG Challenge Davis will take place on Sun., July 10 with a multi-distance bike ride of 15, 40, 65 and 100 miles. Registration is now open at www.TeamLIVESTRONG.org and the cost is $35 through Dec. 31, 2010 and $45 beginning Jan. 1, 2011.

"We're thrilled to kick off the 2011 LIVESTRONG Challenge series in Davis," said Doug Ulman, LIVESTRONG president and CEO. "The city is known as one of the friendliest and most progressive cycling communities in the United States, so it was a perfect fit for us. We look forward to a great event as we join together to celebrate survivorship and fight cancer."

"On behalf of all the cycling enthusiasts in the city, it's a real honor to be chosen to host the 2011 LIVESTRONG Challenge in California," said Davis Mayor Don Saylor. "We look forward to welcoming Challenge participants to share in our proud cycling heritage and invite everyone to join us for the event. I guarantee they'll have an outstanding cycling experience."

Davis was one of the first cities in the U.S. to actively start planning for and incorporating the bicycle into its transportation infrastructure. Davis residents enjoy more than 100 miles of bike lanes, bike paths and grade-separated bicycle crossings. The city is also home to the U.S. Bicycling Hall of Fame, which will play a critical role in determining a safe and scenic course for the Team LIVESTRONG Challenge ride.

The 2011 Team LIVESTRONG Challenge series also includes events in Philadelphia, Aug. 20-21, and Austin, Texas, Oct. 15-16, which will include a 5k run/walk and multi-distance bike ride. The Challenge inspires and empowers individuals, teams, families, friends and co-workers to unite in the fight against cancer. 100 percent of participant and donor gifts to the Team LIVESTRONG Challenge series go directly to support cancer programs and initiatives. Since 1997, the Challenge events have raised more than $68 million, and in 2010, participants raised more than $8.5 million through events in Seattle, San Jose, Philadelphia and Austin. Registration for the 2011 Team LIVESTRONG Challenge series is now open at TeamLIVESTRONG.org.

The funds raised through the LIVESTRONG Challenge series support LIVESTRONG programs such as SurvivorCare, which is available online and by phone at (866) 927-7205 for any person affected by cancer. Getting one-on-one support is easy, free and confidential. At any point in a person's cancer experience, SurvivorCare provides free professional support in English and Spanish to help cope with emotional concerns through counseling and support; address financial, insurance and job concerns; match to clinical trials and new treatments in development; locate and access local resources; learn about physical, emotional and day-to-day concerns; and access information about cancer and fertility and discounted fertility preservation options.

About LIVESTRONG
Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG's mission is to inspire and empower anyone affected by cancer. For more information, visit www.LIVESTRONG.org.

About Team LIVESTRONG
As a member of Team LIVESTRONG, people walk, run, ride or tri in the fight against cancer. Team LIVESTRONG members participate in the LIVESTRONG Challenge Series, or in other major athletic events around the world. By participating and fundraising for Team LIVESTRONG, participants join a group of committed individuals dedicated to inspiring and empowering people affected by cancer. For more information, visit www.TeamLIVESTRONG.org.

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