SOURCE: LIVESTRONG

LIVESTRONG

November 11, 2010 16:10 ET

LIVESTRONG® Announces Partnership With Texas 4000

Title Partnership Will Raise Awareness of LIVESTRONG's Mission and Increase Funding in the Fight Against Cancer

AUSTIN, TX--(Marketwire - November 11, 2010) - Today, LIVESTRONG® announced its three-year title partnership with Texas 4000, the longest annual charity bike ride in the world. LIVESTRONG and Texas 4000 are joining forces to serve people affected by cancer and empower them to take action. In 2011, 2012 and 2013, the Texas 4000 annual ride from Texas to Alaska will be called the "LIVESTRONG Texas 4000."

Texas 4000 has a unique approach to fighting cancer that includes organizing the longest annual charity bike ride in the world and empowering student leaders to lead the journey. Each year a team of dedicated University of Texas students brave the elements to complete a bicycle journey of more than 4,000 miles from Austin, Texas to Anchorage, Alaska. The team consists of students from varied backgrounds that all share the common goals of raising money, awareness and inspiration for those affected by cancer worldwide. Currently in its eighth year, the organization has raised more than $2.5 million for the fight against cancer.

"Through a community of energetic young cancer fighters, Texas 4000 will pedal the LIVESTRONG message into more communities and homes across North America," said Doug Ulman, president and CEO of LIVESTRONG. "We're inspired by these college students who are giving so much of their time and energy to our shared cause and we look forward to embarking on a rewarding journey that is certain to make a difference in the fight against cancer."

"The LIVESTRONG brand will bring global recognition to Texas 4000 and its mission to fight cancer by spreading hope, knowledge and charity," said Jamille Ruebsahm, executive director of Texas 4000. "Through our partnership, the Texas 4000 riders will educate people from Austin to Anchorage about the critical LIVESTRONG programs that put cancer at the forefront of the nation's public heath agenda."

Texas 4000 riders average 75 miles a day over 70 days, riding six to 12 hours a day. They dedicate their ride to a different person each day, perhaps a relative fighting cancer, a friend lost to cancer or even someone they've never met but whose story they've heard. Throughout their journey, members share hope, knowledge and charity, as they visit children's cancer wards at hospitals, meet with cancer experts and sleep in tents or with host families and organizations. The pillars form the foundation of the organization by providing hope to families affected by cancer, educating communities about cancer prevention and by raising money for research and treatment of the disease.

About LIVESTRONG
Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG's mission is to inspire and empower anyone affected by cancer. For more information about LIVESTRONG, visit www.LIVESTRONG.org.

About Texas 4000
Texas 4000 is a nonprofit organization dedicated to preventing and fighting cancer. Each year a team of dedicated University of Texas students brave the elements to complete a more than 4,000-mile bike ride from Austin, Texas to Anchorage, Alaska sharing Hope, Knowledge and Charity along the way. As their flagship event of the year, the LIVESTRONG Texas 4000 ride is the longest annual charity event bike ride in the world. Texas 4000 riders train, fundraise and develop as leaders and servants in the community and to date have contributed more than $2.5 million to the fight against cancer. Cultivating the leaders of tomorrow, Texas 4000 organizes and performs numerous charity events including the Texas 4000 Tribute gala and the ATLAS Ride send-off throughout the year. To learn how you can join the cancer-fighting journey, visit: www.Texas4000.org.

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