SOURCE: Lance Armstrong Foundation

October 01, 2009 17:59 ET

LIVESTRONG® Day Celebrated With Global Action Across All Continents

From the Stages of the Austin City Limits Music Festival to the Geography Survey Team in Antarctica, Thousands Take Action to Fight Cancer

AUSTIN, TX--(Marketwire - October 1, 2009) - On Friday, Oct. 2, the Lance Armstrong Foundation (LAF) is celebrating LIVESTRONG Day, its global day of action to raise awareness in communities about the fight against cancer. The date of this year's LIVESTRONG Day holds special significance. Oct. 2 is the 13th anniversary of LIVESTRONG founder and chairman, cancer survivor and champion cyclist Lance Armstrong's own cancer diagnosis.

"On Oct. 2, 1996 I was diagnosed with advanced testicular cancer and my life changed forever," said Armstrong. "While cancer has fortunately left my body, it has not left my life. I believe in the obligation of the cured and am committed to sharing my story and doing everything I can to fight this disease on LIVESTRONG Day and every day."

In honor of Lance and cancer survivors everywhere, LIVESTRONG set a goal to host a record-breaking number of LIVESTRONG Day events to put cancer at the top of the global agenda and make it impossible to ignore. With more than 1,100 events taking place in each of the 50 U.S. states and across all continents on LIVESTRONG Day, individuals and communities will act locally, yet stand unified in solidarity with the 28 million cancer survivors around the world. The impact of cancer varies across regions and is so complex that no single person, organization or nation can solve it alone. LIVESTRONG Day is a day to take a stand against this global epidemic that claims eight million lives a year.

LIVESTRONG Day events and activities -- from bike rides and "Wear Yellow" initiatives, to official proclamations and student fundraisers, to bake sales and beyond -- are designed to raise awareness of the need to prevent suffering and death due to cancer by focusing on prevention, access to screening and care, research and quality of life for survivors. These collective acts amplify a simple message of hope: Together, we can create a world without cancer.

LIVESTRONG Day 2009 events include participation from:

--  RadioShack, which is activating all 6,000 store locations nationwide.
--  New Jersey Governor Jon Corzine, who has issued a proclamation
    officially recognizing Oct. 2, 2009 as LIVESTRONG DAY in the Garden State.
    The proclamation will be on display at the Cancer Institute of New Jersey
    on Oct. 2.
--  South Georgia Island in the Antarctic Sea, which is hosting the first
    LIVESTRONG Day in the continent's history with all 12 residents.
--  Shanghai, China, which is hosting a series of soccer matches to raise
    awareness for cancer.
    

For more events, view the map: www.livestrongaction.org.

In its hometown of Austin, Texas, LIVESTRONG is debuting its Global Cancer Campaign, an initiative to address the global cancer burden, at the Austin City Limits Music Festival (ACL), Oct. 2-4, with the generous donation of the LIVESTRONG Stage and Booth from ACL organizers C3. ACL attendees will have the opportunity to join the Campaign and one of its valuable partners in the fight against cancer -- the Love Hope Strength Foundation. Love Hope Strength is registering people to the international bone marrow donors' database at the LIVESTRONG Booth in the Good for Austin area at the east end of Rock Island in Zilker Park.

With a single cheek swab completed in minutes, donors can save lives. Thanks to the advances that have already been made in cancer care, registering in the bone marrow database provides an immediate, direct effect on cancer survivorship. The registration process at ACL is cost-free due to support from generous sponsors who cover testing expenses, which are normally $65 per person. With 65,000 people in attendance each day of ACL, the potential for saving many lives is tremendous.

LIVESTRONG is putting cancer on the national agenda for 24 hours on Oct. 2 with its LIVESTRONG Action petition to the United States Congress to support health care reform. The petition demands that any health care reform bill include the following principles:

--  No American should be denied health insurance coverage because of pre-
    existing conditions.
--  No American should lose their insurance when they fall ill.
    

To sign the petition, visit www.livestrongaction.org/campaigns/healthcare.

About LIVESTRONG

At LIVESTRONG, we fight for the 28 million people around the world living with cancer today. There can be -- and should be -- life after cancer for more people. That's why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone anywhere can join our fight against cancer. Join us at www.LIVESTRONG.org.

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