SOURCE: LIVESTRONG

LIVESTRONG

September 21, 2011 23:07 ET

LIVESTRONG® Leaders Lance Armstrong and Doug Ulman Present at the 2nd Annual Social Good Summit

NEW YORK, NY--(Marketwire - Sep 21, 2011) - LIVESTRONG® leaders Lance Armstrong and Doug Ulman spoke to a packed house at the 2nd Annual Social Good Summit presented by Mashable, the 92nd Street Y and the United Nations Foundation on Tues., Sept. 20. At their session, "The Original Social Network - LIVESTRONG Wristbands and Global Good," moderated by Mashable's new editor-in-chief, Lance Ulanoff, they showed two films, From the Wristband to Now, and the world premiere of Face Up To It, a call-to-action video that asks world leaders to act against the global cancer and non-communicable disease crisis.

The session addressed the evolution of the WEARYELLOW LIVESTRONG wristband campaign that launched with Nike in 2004 to today's world of Tweets, hashtags and the foundation's most recent social media campaign -- FACE UP TO IT -- created in conjunction with this week's United Nations High-Level Meeting on Non-communicable Diseases. Through the wristband, LIVESTRONG connected a network of more than 80 million people on every continent in the global fight against cancer, including advocates in low-income countries and in the most remote places -- where cancer has become a leading global health and development challenge.

"The yellow band democratized philanthropy," said Ulman. "It gave people a way to participate in something for $1. Philanthropy used to be something you did when you had time, when you had resources and when you were older. This allowed everyone to get involved at a very grassroots level."

Ulman continued, "It also destigmatized the disease that we fight. It allowed people to outwardly and publicly show their support and virtually tell their story. The transition from this object to social media is enabling people to tell their story in a bigger way. There's nothing that could be more powerful because it encourages people to get screened and talk about this disease that for so long has been hushed. I think when we look back a decade from now, we'll say 'wow, that really changed the conversation. It started the movement.'"

Held during UN week, the Social Good Summit is where big ideas meet new media to create innovative solutions. The Summit unites a dynamic community of global leaders to discuss a big idea: the power of innovative thinking and technology to solve our greatest challenges. It ignites conversations between a live audience in New York City and thousands around the world participating via Livestream. The most innovative technologists, influential minds and passionate activists came together for four days this September with one shared goal: to unlock the potential of new media and technology to make the world a better place.

About LIVESTRONG/Lance Armstrong Foundation
LIVESTRONG serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand -- LIVESTRONG -- and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 million for the fight against cancer. For more information, visit LIVESTRONG.org.

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