SOURCE: LIVESTRONG

LIVESTRONG

May 20, 2011 09:00 ET

LIVESTRONG® Partner Movember Donates $2.6 Million to the Global Fight Against Cancer

AUSTIN, TX--(Marketwire - May 20, 2011) - LIVESTRONG is proud to accept a $2.6 million donation for the global fight against cancer from Movember, following their most successful campaign to date. Movember, an international charity movement engaging men to grow moustaches every November to raise awareness and funds for men's health and cancer affecting men, has seen tremendous growth since its inception in 2003. What began as a purely social event in Australia, has since raised more than $78 million in 2010 and $178 million total with more than one million participants worldwide. LIVESTRONG is the brand of the Lance Armstrong Foundation, created in 1997 by the cancer survivor and champion cyclist to serve people living with cancer and empower communities to take action.

"Movember is single-handedly changing the face of men's health and they're doing it in an amusing, creative way that really resonates with people," said Phil Hills, LIVESTRONG Executive Vice President. "Movember has become one of our strongest partners and we're truly honored to receive these funds."

"On Movember 1st, men start with a clean-shaven face and then for the rest of the month they do their best to grow a moustache that they're proud of," said Movember's USA Manager Donny Killian IV. "These men and their moustaches -- and the women who support them -- participate not only in fundraising efforts but become walking, talking billboards and raise awareness by prompting private and public conversation around the often ignored issue of men's health."

Movember and LIVESTRONG are working together to identify and create programs for men that address their specific emotional and practical needs when they are faced with the agonizing news that they have cancer. This will be a comprehensive, national program with local components that will help men navigate the best treatment options, support them through treatment and help their quality of life post-treatment.

About LIVESTRONG/Lance Armstrong Foundation
LIVESTRONG serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand -- LIVESTRONG -- and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Known for its iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 million for the fight against cancer. For more information, visit www.LIVESTRONG.org.

About Movember
Movember is the world's largest non-governmental funder of prostate cancer research. Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds that will reduce the number of preventable male deaths by cancer. Since inception, more than one million participants have come together to raise $178 million for the cause. For more information please visit www.movember.com. Movember is a registered 501c3 charity.

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