SOURCE: LIVESTRONG

LIVESTRONG

October 19, 2012 23:26 ET

LIVESTRONG® Raises $2.5 Million for People Affected by Cancer

Lance Armstrong Addresses Supporters at 15th Anniversary Gala

AUSTIN, TX--(Marketwire - Oct 19, 2012) - Tonight, LIVESTRONG® raised $2.5 million to support the organization's free navigation services for people affected by cancer at 15: An Evening with LIVESTRONG, a star-studded gala attended by 1500 guests at the Austin Convention Center. In addition to funds raised this evening, between Oct. 17-19, LIVESTRONG received nearly $240,000 in online donations with an average donation of $94. The total number of donations is double what it was for Oct. 10-12 and the average donation increased 13 percent.

Lance Armstrong, cancer survivor and LIVESTRONG founder, was joined on-stage by LIVESTRONG President and CEO Doug Ulman and employees of the foundation, many of whom are also survivors.

Armstrong addressed the audience, saying, "I'm so humbled by the outpouring of support tonight and throughout the 15 year history of LIVESTRONG. During the last few days a lot of people have asked me how I am doing. And I'll tell you, I've been better, but I've been worse.

"The idea of starting a foundation that helps people affected by cancer was born at a local Mexican restaurant in 1996. And I never imagined then that I'd be standing here tonight, in a room with 1500 people united behind the LIVESTRONG cause.

"In the beginning, we only knew we wanted to help people. And from those good intentions the foundation has grown to an institution that has served two and a half million people facing cancer. Today, the foundation specializes in two things: advocacy for policies and funding that fight cancer and serve people; and direct service that helps patients and their families overcome the financial, emotional and physical effects of a disease that touches all of our lives eventually.

"Tonight is all about those direct services, or patient navigation services, as they are known within the cancer community. Your support of this foundation during the last 15 years has been nothing short of inspiring. And my family and I are deeply grateful.

"The LIVESTRONG movement has always been bigger than any one individual. It's about the 28 million people around the world living with cancer today. As Dr. Martin Luther King said, 'We must accept finite disappointment, but never lose infinite hope.'

"The people on this stage tonight have infinite hope. The people in this room have infinite hope. And the people we serve need infinite hope.

"The mission continues. It must. Thank you so very much and have a great evening."

Participants in the evening's program also included Norah Jones, Stephen Marley, Sean Penn and Robin Williams. Guests dined on courses designed and created by "Top Chefs" Richard Blais, Antonia Lofaso, Paul Qui and Angelo Sosa. Art icon Mister Cartoon created an art installation live at the event that was available as part of a live auction. Guests at the event included grassroots advocates, leaders from the world's top cancer organizations, corporate partners, elected officials, athletes and celebrities.

LIVESTRONG's 15th anniversary events continue on Sun., Oct. 21 with the Team LIVESTRONG Challenge, a monumental cycling event in the heart of downtown Austin. Leaving from the north side of Palmer Events Center on Riverside Drive, nearly 4,000 cyclists will ride 18, 65 or 100 miles, based on their experience and fitness level. Registration is still open and the entry fee for all riders is $50. For those passionate about fighting cancer, the foundation offers additional fundraising opportunities while supporting programs and free services for cancer survivors and their loved ones. Keeping with the tradition of all Team LIVESTRONG Challenge events, the foundation will host a post-event party for riders and spectators. The party is open to the public and will feature local food vendors, Team LIVESTRONG sponsors, an activity area for kids, classes from Black Swan Yoga and a day of free live music with performances by Emily Wolfe, The Black & White Years, Saints of Valory and Tennis presented by local music-driven production company, The Sessions. For more information, visit TeamLIVESTRONG.org.

About LIVESTRONG and the Lance Armstrong Foundation
The Foundation provides free cancer support services to help people cope with the financial, emotional and practical challenges that accompany the disease. Created in 1997 by cancer survivor and philanthropist Lance Armstrong, the Foundation is known for its powerful brand -- LIVESTRONG -- and for its advocacy on behalf of survivors and their families. With its iconic yellow LIVESTRONG wristband, the Foundation has become a symbol of hope and inspiration around the world. Since its inception, the Foundation has raised nearly $500 million to support cancer survivors and served 2.5 million people affected by the disease. For more information, visit LIVESTRONG.org.

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