LiveWire Energy Athlete Ambassador Program Exceeds 400 in 2011

ANAHEIM, CA--(Marketwire - Dec 15, 2011) - LiveWire Energy™ manufactured by LiveWire Ergogenics, Inc. (OTCBB: LVVV) (PINKSHEETS: LVVV), announced today that its ambassador program has surpassed 400 athletes in 2011. Team LiveWire competes in more than 20 different sporting disciplines across the country. Members of Team LiveWire not only use the energy chews during their work-outs and pre-event routines, but they also act as brand ambassadors for the company by competing with the company logos, stickers or apparel displayed prominently on themselves or their equipment and by providing samples to fans on race days.

"We're excited with the growth of our athlete program, but more importantly, we are thrilled to hear that these competitors have discovered the effectiveness of LiveWire Energy chews and how it helps them compete at their highest level," said Bill Hodson, CEO of LiveWire Ergogenics Inc. "The fact that our non-paid athletes use the product truly validates what we've been promoting over the last several years -- LiveWire Energy chews work."

LiveWire Energy chews are a portable and pocket-sized alternative to energy drinks or shots, offering athletes and consumers with an action-packed lifestyle a quick, premium-flavored energy boost anytime, anywhere.

"As an endurance athlete competing in marathons and triathlons, I need to have energy that sustains me for hours," said Jess Lawrence, Triathlete, runner and soccer player from Scottsdale, Arizona. "LiveWire is easy to carry on long rides and runs. It gives you a boost of energy with no caffeine crash."

About LiveWire Energy Chews
LiveWire Energy chews are manufactured by LiveWire Ergogenics Inc. in Anaheim, California. Formed in 2008, the company is the first to market a full-flavored, soft 'energy' chew packed with both B vitamins and up to 120 mg of time-released caffeine. Designed for consumers with an action-packed lifestyle, LiveWire Energy chews are pocket-sized, portable alternatives to bulky energy drinks or shots. The chews come in premium flavors and are offered in convenient grab-n-go packaging. LiveWire Energy chews are available for purchase at more than 3,000 retail outlets nationwide or online at www.livewireenergy.com. For additional information, please call 888 674-2439 or visit http://www.facebook.com/LiveWireEnergychews, http://twitter.com/#!/EnergyChews or LiveWire Ergogenics, Inc. http://www.otcmarkets.com/stock/LVVV/quote.

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