SOURCE: LiveWire Ergogenics, Inc

LiveWire Ergogenics, Inc

February 25, 2015 10:30 ET

LiveWire Ergogenics Enters On-the-Go Nutritional Energy Snack Market

Performance Nutrition Company Combines Power of Wholesome Granola & All-Natural Energy Chews

YORBA LINDA, CA--(Marketwired - Feb 25, 2015) - LiveWire Ergogenics, Inc (OTC PINK: LVVV), a performance nutrition company, announced today the release of Granultra™ the Company's newest on-the-go energy snack. Granultra™ packs the power of nutrient-dense, wholesome granola with LiveWire energy chews.

LiveWire Ergogenics is focused on discovering, developing and commercializing innovative nutraceuticals from its proprietary soft-chew matrix. The Company's innovative products are geared toward enhancing physical performance and improving overall health and wellness.

"Initial consumer tests have been very favorable during our first phase of the Granultra launch," states Bill Hodson, CEO of LiveWire Ergogenics.

Now available online, and soon through specialty retailers, Granultra™ features:

  • Toasted granola in a mixture of honey, pecans, dried cherries, dark chocolate bits and chunks of chocolate LiveWire Energy chews
  • Line extensions of gluten-free granola also include all-natural energy chew chunks

LiveWire Ergogenics' most anticipated mix will include hemp granola with chucks of all-natural hemp cannabidiol (CBD) energy chews.

Hodson continues, "Many athletes use LiveWire Energy chews for a fast-acting and sustained energy boost. Granultra is a perfect line extension that meets consumer demands; entering the specialty snack market is a natural progression."

Granultra™ provides athletes looking for a few extra carbs or anyone looking to maintain energy levels throughout the day with a convenient two-serving pouch. LiveWire Ergogenics will market Granultra™ to individuals with space and weight equipment considerations as a perfect on-the-go snack while hiking, backpacking, camping or enjoying endurance and other activities.

After conducting additional market tests and achieving wider acceptance of the Granultra™ product lines, LiveWire Ergogenics will leverage the Company's complete distribution channel. Retailers and distributors interested in receiving samples prior to national launch should contact LiveWire Ergogenics' sales department.

Granultra™ is available online. To contact LiveWire Ergogenics, visit the Company's website.

About LiveWire Ergogenics, Inc.
Livewire Ergogenics Inc. (LVVV), through its wholly owned subsidiary LiveWire MC2, produces and markets value added nutritional dietary supplements in the form of a soft chew, targeting the amateur and professional athletics community, the health conscience consumer, and the active lifestyle culture. Livewire, based in Yorba Linda, California, was formed in 2008 to market and monetize several innovations in the supplemental nutritional delivery systems. Livewire's strength in research and development is market driven and scaled for rapid expansion. The LiveWire Energy Chew is an example of meeting consumer demand for a boost of vigor and energy, while offering a low sugar, convenient, portable alternative to a bulky packaged beverage. All products are available for purchase at thousands of retail outlets nationwide and online at: http://www.livewireenergy.com

FOOD AND DRUG ADMINISTRATION (FDA) DISCLOSURE
These statements have not been evaluated by the FDA and are not intended to diagnose, treat or cure any disease.

FORWARD-LOOKING DISCLAIMER
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

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