SOURCE: LiveWire Ergogenics, Inc.

LiveWire Ergogenics, Inc.

November 04, 2013 08:00 ET

LiveWire Ergogenics, Inc. Announces Joining of Soft Chew Manufacturing Facility and Management Offices Into One Location to Increase Efficiencies, Speed to Market, and Future Growth

ORANGE, CA--(Marketwired - Nov 4, 2013) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) CEO Bill Hodson announced today an important strategic move for the company. By relocating its headquarters the company has been able to combine manufacturing, fulfillment, and management under one roof, which is a huge logistical advantage for the company. This move will allow the company to streamline the manufacturing process, rapidly introduce innovative new products, and enter private label manufacturing of non-competing chewable supplements. 

The manufacturing equipment includes all batching and wrapping machinery required to produce its energy chews as well as additional manufacturing capabilities to more rapidly bring new products to the market. 

Stated LiveWire CEO Bill Hodson, "Control of manufacturing sets us on an exciting path toward future growth and provides the company a strong competitive advantage. LiveWire is committed to developing leading chewable products that help consumers improve their lifestyles by combining functional ingredients with portability and convenience. It's my firm belief the soft chew category will soon explode."

This move will allow LiveWire to dramatically improve its ability to introduce new proprietary products that complement its existing product line as well as manufacture other products for non-competing chewable products. LiveWire will also be able to help define the 4-pack as the universal packaging format for the chewable category. LiveWire's strategic move will also allow for a reduction in overhead expenses through a higher utilization of manufacturing equipment while controlling its own slotting for timely delivery to its customers.

"This alignment of our strengths confirms our commitment to the chewable supplement delivery system and provides us with an ideal solution for our expansion needs," said Hodson. "Having the capacity to produce over one million chews per day all under one roof will help us maximize the growth of our chewable products."

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 714-940-0155
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Contact Information

  • INVESTOR RELATIONS CONTACT
    Bill Hodson
    714-940-0155
    Email: Email Contact