SOURCE: LiveWire Ergogenics, Inc.

December 06, 2012 13:30 ET

LiveWire Ergogenics, Inc. Announces Key Executive Appointments and Expanded Marketing Initiatives in Response to Increasing Demand for LiveWire Energy™ Products

ANAHEIM, CA--(Marketwire - Dec 6, 2012) - LiveWire Ergogenics, Inc. (OTCBB: LVVV), makers of the popular LiveWire Energy™ products, today announced the appointment of three key marketing executives responsible for a major new National Sales and Marketing Initiative to continue the rapid expansion of LiveWire's distribution channels and retail customer base.

The appointments, announced by LiveWire CEO, Bill Hodson, include Todd Zalkins, Vice President, Western Region; Tony Torgerud, Vice President, Midwest and Eastern Regions and Chad Siguenza, Director of Promotions.

Mr. Zalkins, formerly of Redleaf Water, Canada's leading provider of ultra-premium bottled water, is responsible for introducing LiveWire Energy™ chews to distribution and convenience store channels in the western United States.

Mr. Torgerud, now located in Florida, has been with LiveWire Energy™ for five years and was previously responsible for Midwest sales. He will now manage all sales activity for the Midwestern and Eastern United States.

Mr. Siguenza, as Director of Promotions, is responsible for the many LiveWire Energy™ promotional events that take place on a monthly basis across America in a variety of sports and entertainment venues. In addition, Mr. Siguenza will lead product sampling and education events in cooperation with convenience store chains and other LiveWire retailers and partners.

In announcing the appointments, Mr. Hodson stated, "With demand growing for LiveWire Energy chews and to continue increasing the distribution we've already achieved, we felt it was the right time to bring in an experienced sales and promotions team to support our aggressive expansion program.

"At LiveWire we intend to leverage our regional successes into a nationwide presence in the energy food space by partnering with large grocery and convenience store chains, as well as with distribution and wholesale channels. Our objectives include the establishment of several thousand new locations for our products in the coming months. These objectives can be achieved through the development of new retail sales and distribution channels and by leveraging the relationships with our existing distribution and retail partners.

"Our aggressive plan for market penetration also includes retaining the services of key influence brokers in the consumer products sector who have the ability to get our products before the public and onto retail shelves. Our strategic marketing plan is expected to drive growth in consumer demand through targeted promotions and a direct product sampling program utilizing our dedicated Brand Ambassadors."

About LiveWire Ergogenics, Inc. (OTCBB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:

For additional information:
Telephone: 877.678.7169
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Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

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    John Davenport