SOURCE: LiveWire Ergogenics, Inc

LiveWire Ergogenics, Inc

May 13, 2014 09:00 ET

LiveWire Ergogenics, Inc. Expands Distribution of LiveWire Energy Chews Into Connecticut and Boston Regions With the Addition of 600 Retail Locations

YORBA LINDA, CA--(Marketwired - May 13, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) has expanded the retail markets for its LiveWire Energy™ chews on the East Coast with wholesaler and distributor Happytel, LLC of Bridgeport, CT.

Owned and operated by Rajiv Sethi, Happytel is a multi-line distributor servicing 2,000 locations throughout Connecticut and Boston. Happytel Distributing provides bi-weekly or monthly direct service to tobacco outlets, liquor stores and convenience stores throughout the region.

Happytel Distributing maintains a high degree of control over retail counter space and as a result has significant influence in product placement with the stores they service.

Jeff Dole, industry veteran and newly appointed Business Development Manager, endorses the new distribution relationship. In addition, Dole is targeting other like distributors throughout the country. Dole is also encouraged that internet sales have increased as a result of continued focus on Search Engine Optimization -- the first of a planned program of increased web and social presence in support of retail distribution. Said Dole, "We're excited that LiveWire is continuing to execute its marketing plan by increasing distributor, retailer and direct-to-consumer programs."

Bill Hodson, CEO of LiveWire Ergogenics, added, "The addition of Happytel strengthens our position in the Northeast where we have the highest concentration of retail accounts offering LiveWire Energy chews. We have several strong distributors in the region, and placing LiveWire on every possible retail counter servicing our target market is the goal." 

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ Chews are manufactured in Yorba Linda, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B-vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ Chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-'n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics, Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:

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