SOURCE: LiveWire Ergogenics, Inc.

LiveWire Ergogenics, Inc.

February 07, 2013 16:05 ET

LiveWire Ergogenics, Inc. Provides Corporate Update and Discusses Plans for 2013

ANAHEIM, CA--(Marketwire - Feb 7, 2013) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) has provided a corporate update of the company's activities and accomplishments in 2012 during which LiveWire completed the transition from a private company to a fully reporting public company with audited financials.

Reported LiveWire CEO, Bill Hodson, "2012 was an exciting year for LiveWire Ergogenics, Inc. I believe the transition from a private corporation to a fully reporting public company will fuel our growth in the coming years and help us to gain market share in this exciting energy products category that is seeing spectacular 30-plus percent growth, year over year. The primary reasons for our choice to take LiveWire through these changes were access to capital, to attract and retain key employees, the potential for acquisitions and the opportunity to more rapidly expand the markets for LiveWire Energy™ products."

"During 2012, LiveWire began a major marketing initiative to continue the rapid expansion of the company's distribution channels and retail customer base with the appointments of Todd Zalkins to Vice President, Western Region; Tony Torgerud to Vice President, Midwest and Eastern Regions and Chad Siguenza to Director of Promotions. In addition, we saw the LiveWire team of brand ambassadors expand to over 800 members and, in response, LiveWire appointed marathoner Kate Fischbeck to the position of Manager, Brand Ambassadors."

Continued Mr. Hodson, "Building a strong nationwide foundation of brokers and distributors is strategically important due to the long process required to introduce new products and the subsequent increasing retail demand for them. Our grassroots marketing efforts put all the pieces in place to dramatically reduce the lead time to store shelves."

"During the year LiveWire continued to expand its retail markets in the southwestern USA through the expansion of our sales network of brokers, distributers, independent grocers, grocery chains and convenience store chains. In 2012 we saw the placement of LiveWire Energy™ chews in major retailers such as Albertson's in California, Northgate Gonzalez Markets in California, Fastrip Convenience Stores in California and Arizona, Rebel Convenience Stores in Nevada and Terrible Herbst Convenience stores in Nevada, Arizona and California."

"A one-time dividend was declared for stockholders of record as of January 18, 2013, the 'Record Date.'"

"At LiveWire we have planned several initiatives that will be implemented over the coming year with the first one being the continued expansion of our sales network through strong regional food brokers. We are also committed to expanding our brand ambassador network, which already consists of over 800 athletes. We believe this grass roots network is one of the most effective ways to get our products into the hands of consumers that are utilizing energy products on a daily basis."

"On January 17 we announced that LiveWire signed 5-Time NFL All-Pro Wide Receiver Randy Moss of the San Francisco 49ers to an Exclusive Endorsement Agreement."

"Our marketing will continue to follow the motorsports and high endurance athlete areas because these consumers are most likely already utilizing energy supplement products. We would like to see our brand ambassador program expand to college campuses over the next couple of years and LiveWire will be working on several programs to make that a reality. We will continue to look for other unique business opportunities that can be used to help leverage our manufacturing and sales reach. These opportunities could include line extensions similar to our recently introduced 4-pack and other business opportunities that allow us to maximize the strengths of our organization."

Concluded Mr. Hodson, "At LiveWire, we believe we have had a very successful 2012 and for our shareholders, employees, partners and customers we wish to leverage our investments, growth and relationships into even larger sustainable revenue-generating activities throughout 2013."

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics, Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:

For additional information:
Telephone: 877.678.7169
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To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

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    John Davenport
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